Category Archives: Web2Print

Web-to-Print: Selling from a User’s Point of View

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It seems that I’m seeing user stories about Web-to-print everywhere recently. I’ve written here about best practices, the most important of which, I have argued, is getting the user buy-in. At Graph Expo, I attended a press conference by CHILI Publisher, and one of the elements of the conference really struck me. It was the… Read More »

Create Long Term Success with Web-to-Print

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Web-to-print is a valuable tool in your toolkit when it comes to creating long term success for your printing business. Web-to-print solutions offer your customers outstanding flexibility, cost effectiveness, and control over their end product, making you their go-to solution for their printing needs. So, what are you doing wrong? Although web-to-print poses a great… Read More »

Building Your Web-to-Print Relationships

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Having a web-to-print storefront can be extremely beneficial for businesses. Through setting one up, a printer can save time and resources when it comes to the process of taking orders. However, while an online storefront may accomplish the goal of reducing the printer’s workload, could it end up meaning less business in the end? Is… Read More »

Stay Ahead of the Curve with Automated Web-to-Print Solutions

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Want to learn how to keep your print services on top within the fast-paced marketing community? If so, InfoTrends’ Kate Dunn offers insight and recommendations on how to adapt and automate print services for your clients. Sponsored by the PressGo program of Canon Solutions America, this webinar gives you the information needed to bolster your… Read More »

How Do You Sell Web-to-Print?

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Whatever you call it — Web-to-print, branded customer portals, print commerce — Web-to-print is now operated by 40% of U.S.-based print shops [1] and 25% of European ones [2].  We’re used to thinking about the cost savings from these solutions from a printer standpoint, but there are big ones from the client’s standpoint, too. Here… Read More »

Crystal Ball, Anyone??

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“It is not the strongest or most intelligent species that survive, but the ones who are most willing to adapt.”  ~Charles Darwin I like this quote because it removes the idea that survival and success are based on natural selection, but are based on intelligence and strategy and looking at how to adapt for future… Read More »

The New World Of Web-To-Print Solutions

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Traditionally, web-to-print has been all about helping customers retain brand control, get their collateral faster, get better return on investment for marketing campaigns and realize savings on printing budgets. This was done by providing a system that encompassed online ordering, tracking and collaboration of materials. Web to print is still all about those things, but… Read More »

Pellow Predicts: 2013 Top 10 Trends for the Printing Industry

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At a Canon Oce webinar on January 23, InfoTrends Group Director Barbara Pellow presented “2013 Top 10 Trends for the Printing Industry.” 1. Digital Color is King. All bets are on digital color printing. InfoTrends research forecasts an increase from $29.6 to $39.5 billion in the retail value of  U.S. digital color from 2011 through… Read More »

Graph Expo Software Trends Revisited

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Back in August, I published an article on the main WhatTheyThink site that highlighted my top five software trends to watch at Graph Expo. In general, this year’s show was an indication that solutions are just as (if not more) important as speeds and feeds, and software is top-of-mind for print businesses looking to succeed… Read More »