Category Archives: Process Improvement

Insights from Print-Newbie Designers

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Recently, I ran across an online article on how designers can avoid newbie mistakes when designing for print. With fewer design schools offering a good print education these days, I was intrigued. Not by the article itself necessarily, but by the comments (all 61 of them!) and how many designers admitted to making these fundamental… Read More »

Achieving Consistent Color Across all your Print Processes

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Contributed by: Ed Jansen, Vice President, Professional Services at Canon Solutions America As a print service provider, you want color to remain consistent and repeatable, especially when you use multiple devices or print technologies. Ensuring that the color on the proof matches the color on the final output at all times can mean more efficient… Read More »

What Happens When the Seasoned Print Buyers Retire?

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I recently watched a webinar on the changing role of print buyers that featured Elizabeth Howitt, manager of production services for John Hancock Financial Services, and Jeff Dickerson, procurement specialist for State Farm Insurance. Lots interesting things transpired during the event, but there was one takeaway, in particular, that I want to talk about here.… Read More »

Do you have a “resistance to change” problem?

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We keep hearing that printers aren’t in the printing business anymore, and the evidence of non-print-centric thinking is all around us. But it’s one thing to know that you have to embrace change. It’s another to actually do it. In its 2015 State of the Industry report, Epicomm asked printers what they need to do… Read More »

How to Get Double-Digit Sales Increases

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I just got off the phone with Cheryl Kahanec, EVP-Digital, for Earth Color. The topic was multichannel marketing, and as usual, Cheryl left me with a lot to think about. In particular, there was one client story that impressed me. Not just because of how the campaign was put together, but because of the work… Read More »

Comcast Bills Call Customers Nasty Names

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Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her… Read More »

Getting Ready for the Business Development Race

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A difficult economy means that your customers are taking longer to decide if they want to spend money with your printing company. This “wait and see” game may go on for months, perhaps years. In the meantime, your business has its own objectives to meet, and bills to pay. Reducing expenses can only take an… Read More »

Your Fantasy Sales Team

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With the start of a new year the common questions revolve around “what are we going to do different this year in hopes of better results?” A good place to start is by examining your sales team. Look at team members and create a depth chart, complete with all their stats. Many of you already… Read More »