Category Archives: Sustainability

Personalization Is More Than Data

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When we think personalization, we think data. But as I’ve said on here many times before, data is just that — data. It’s how you use it to create relevance and engagement that makes it personal. This point was driven home this morning as I flipped through yesterday’s mail. I ran across an envelope that… Read More »

Documenting the Value of Paper

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The American Forest & Paper Association recently released a report entitled “Documenting the Value of Paper.” As more and more once-printed items move into the digital space, the future of printed materials remains in question. This report addresses that question by offering five distinct ways that paper enriches lives which will likely not diminish in… Read More »

The Great Green Debate of the Printing Industry

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Being at Graph Expo this year, I was interested to see how big of a topic environmental sustainability was. So many industry-leading printing equipment manufacturers were eager to demonstrate their environmentally responsible solutions. The industry has come under pressure in recent years as the growing trend to go “paperless” takes off. But what I was… Read More »

Responsibility, Sustainability and Print

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Every year, technology allows companies to make more responsible decisions about the environment, and with each passing year, awareness amongst business owners and consumers seems to be rising. The American Forest and Paper Association reported that paper recovery from 2011 was up to 66.8%, which is over twice the conservation compared to 1990. Energy usage… Read More »

ECO Print Awards: Dissing Digital?

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This morning at drupa, Heidelberg announced its third Heidelberg ECO Printing Award, the only international environmental award for sustainable printing in the sheetfed offset sector. The award focuses on the usual —  sustainable use of resources and energy, climate protection, and environmentally aware management practices — all of which are really, really important. Awesome. However,… Read More »

Have you planned your sustainability projects for the year yet?

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You may think with the economy still in “recovery” you don’t have either the time or resources to pour into sustainability projects this year. Well, I’m here to convince you otherwise. Yes, “green has become commonplace. It’s expected to a degree, by your customers, your employees and other stakeholders who have an interest in how… Read More »

Paper Legality Laws; Coming to a Continent near You

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Over the past few years, discussions surrounding how legal paper sourcing decisions are made by print buyers have received less and less attention from the press. This doesn’t mean that the issue has melted away; it merely means normalization of the process has relegated it to the board room and to the senate committee. However… Read More »

A Reality Check on Electronic Bill Presentment and Payment

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For the past decade, consumers have been moving many of their day-to-day activities to the Web. Millions of people have adopted communication technologies like instant messaging, e-mail, and social networks to engage with each other in a virtual way. Online shopping is more prevalent than ever, and is becoming even more diverse. Moreover, people are using… Read More »

Important Advice to all FSC Certified Printers

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Recently, the Forest Stewardship Council released their revised FSC-DIR-40-004 document, containing a series of advice notes which every certified printer (and converter, and merchant, and broker) “should have” received through their certifying body (CB). Included in this document is Advice Note ADVICE-40-004-03 which deals with the ability for printers to FSC-Label certain classifications of paper.… Read More »

Key elements of sustainable paper procurement: Part 2

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Paper manufacturing is a key part of the environmental life-cycle of papermaking because it uses raw materials and resources including fiber, energy, and water, and also generates emissions to air, water and landfills. The operational “eco-efficiency” of pulp and paper mills varies from one site to the next, based on local regulations and how mills have used best-available-techniques. The age of the mill and the amount of investments made to upgrade technology and equipment will often drive environmental performance. For example, final mill effluent quality and chemical use can be influenced by bleaching method used