Category Archives: Social Media

We Blog

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It has become common these days for industry events—like major product announcements—to be “liveblogged,” or written up in more or less real time on a news site, blog, or Twitter. Apple’s splashy press events are inevitably liveblogged, and closer to our home, HP’s Blended Reality press event in October was liveblogged in a number of… Read More »

Will Your Google Analytics Dashboard Shock You?

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These days, all the buzz is about content marketing. Whether you’re a commercial printer, digital printer, or a marketing firm, gaining new customers is about drawing people in rather than pushing your information out. When customers are ready, they will find you. Effective content marketing requires more than just having good content on your website… Read More »

Social Media Tipping Point

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For years, industry experts have proclaimed that the time will come when social media marketing is as effective as traditional marketing. Some are suggesting that the release of a very successful new album using only social media may provide a blueprint of future marketing successes and act as a tipping point. Late last year, Beyoncé released her latest album, Drunk… Read More »

5 Tips for Handling Social Media Complaints

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Social media provides your business with a flexible way to get in touch with your customers and build a loyal relationship. But what happens when it provides customers with a public means to complain about your business? Follow these five steps to navigate complaints as painlessly as possible: Monitor your social media channels. If a… Read More »

Blogito Ergo Sum

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This week, Margie Dana’s Print Tip explains “why a printer’s blog is the first thing I look for.” She says: A blog lets you share interesting insights about your company as well as establish your true colors. It’s not about equipment or how old your firm is. It’s about business-related information and opinions. It’s (hopefully)… Read More »

Utilizing Multi-Channel Marketing, the Right Way

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What is Multi-Channel? Multi-channel marketing is the use of many different channels, such as direct mail, print, digital, and social media platforms, to spread one consistent, comprehensive, and effective marketing campaign. As a marketing or print service provider, it is important to promote the solutions that enhance the life of your brand as well as… Read More »

Keeping Twitter Interesting

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Customers, prospects, and experts in the print industry are having a business-boosting conversation. Do you want to join in? Of course you do, and that’s why you need to be on Twitter. But with millions of tweets being sent daily, how do you make sure yours stand out? Follow these top four tips to create… Read More »

The Dos and Don’ts of Multi-Channel Marketing

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Building a successful multi-channel marketing campaign is a bit like making a cake. For the recipe to be a success, you need to add all of the right ingredients. In order to help you do so, let’s take a look at some quick dos and don’ts for executing multi-channel campaigns that will keep your clients… Read More »

Can Social Media and Direct Mail Merge Seamlessly?

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“Social media isn’t a fad, and I think we can all accept that,” said moderator Barbara Pellow, Group Director of InfoTrends, in January’s webinar sponsored by Canon Solutions America. This we know: social media isn’t a new trend. It has an established yet evolving role within the marketing sector. So the question becomes, how does… Read More »