Category Archives: Social Media

7 Ways to Incorporate Mobile into Your Next Event

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These days, people are rarely far from their phones, and the smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation and awareness before, during, and after the event to keep your organization in front of your… Read More »

Critical multichannel, print, and other stats you need to know

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Looking for some stats on multichannel marketing, the value of print, and mobile marketing to throw into presentations, pepper your client conversations, or include in your print marketing or e-newsletters? Here are some interesting data I’ve run across recently that you might find useful. Multichannel Omnichannel shoppers have a 30% higher lifetime value than those… Read More »

5 Ways to Make the Most of Online Marketing

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Marketing online is much more than opening a website or starting a social media account. While it is true that these things can help you reach your audience, there’s an art to bringing in new visitors. Too many business owners have the idea that an online presence will bring in sales or new clients within… Read More »

4 Ways to Take Advantage of Local Marketing

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Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right local touches to your marketing builds engagement with your customers. Here are four areas you can… Read More »

10 Ways to Get Creative with Content Marketing

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Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image rich content when there’s so much going on is no… Read More »

4 Ways to Get More Followers on Twitter

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Having more followers on Twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping tips to keep in mind when… Read More »

5 Tips to Manage Your Business’s Social Media

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Running social media for an organization, no matter what size, certainly can be difficult and time consuming. From making sure your posts go out on time to creating content that’s intriguing to your audience, it’s a challenge to succeed at all aspects of a social media campaign. Maintaining social media that is organized and personable,… Read More »

Simple Steps to Successful Marketing

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In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in the age… Read More »

We Blog

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It has become common these days for industry events—like major product announcements—to be “liveblogged,” or written up in more or less real time on a news site, blog, or Twitter. Apple’s splashy press events are inevitably liveblogged, and closer to our home, HP’s Blended Reality press event in October was liveblogged in a number of… Read More »

Will Your Google Analytics Dashboard Shock You?

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These days, all the buzz is about content marketing. Whether you’re a commercial printer, digital printer, or a marketing firm, gaining new customers is about drawing people in rather than pushing your information out. When customers are ready, they will find you. Effective content marketing requires more than just having good content on your website… Read More »