Category Archives: Vertical Markets

Encyclopedia Britannica Ceases Print Edition After 244 Years

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The Encyclopedia Britannica made headlines earlier this week when it announced that it was “stopping the presses” and ceasing publication of its print edition after a strong 244-year run. From a business standpoint, one can understand why this inevitably needed to happen: Encyclopedia Britannica Inc. has sold just 8,000 sets of its latest 32-volume, $1,395… Read More »

Photo Publishing Opportunities with Instagram

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For the past few years, many companies have attempted to find opportunities for the print publishing of social online content. Content-rich social networks like Twitter and Facebook have Application Programming Interfaces (APIs) that enable third-parties to, with user approval through social sign-in, flow information and graphics from your account to their service. As more consumers… Read More »

Understanding Different Applications for Personalization

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“Personalization” continues to be a prominent topic in a number of different circles: marketing, publishing, eCommerce, social networking, and search. It’s no wonder why: personalization helps boost response rates and profitability in cross-media campaigns, helps marketers drive conversion on their Websites & landing pages, and much more. Wikipedia provides a very broad definition of personalization, which… Read More »

Adobe Refocuses on Digital Media, Digital Marketing

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Adobe has been making waves with its series of acquisitions over the past few years, including Web analytics provider Omniture and content management provider Day Software. More recently, Adobe acquired web font specialist Typekit, electronic signature provider EchoSign, and video enhancement software provider Iridas Technology. At a financial analyst briefing in November, Adobe made a… Read More »

Exploring Opportunities with Small and Medium Businesses

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While many companies compete to do business with large companies that can deliver sizeable long-term contracts for print and marketing services, a trend has emerged over the past few years related to targeting small and medium sized businesses across a wide range vertical markets. Many point to providers like Vistaprint on the print marketing side… Read More »

HMSA: A Healthy Approach to Customer Communications

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Hawaii Medical Service Association (HMSA), an independent licensee of the Blue Cross and Blue Shield Association, is a reliable name in Hawaiian health care. Established in 1938, it is the largest and most experienced provider of health care coverage in the state. Over half of Hawaii’s population has chosen HMSA for their coverage. HMSA’s mission… Read More »

Top Vertical Markets & Apps for QR Codes

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As QR codes go mainstream, we’re starting to see more and more data on their adoption and use. I love data. So that’s a good thing for me. The most recent set I’ve seen come from ScanLife, which offers its own platform for 2D barcodes. According to its Q2 2011 Trend Report, 2D barcode generation… Read More »

Managed Print Services and Print Management Services

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When do two seemingly similar-sounding service offerings present completely different business models? When comparing Managed Print Services to Print Management Services. These sound the same, and in a certain situations can be used interchangeably, however the industry definitions are quite distinct and different. Managed Print Services (aka; MPS), Managed Document Services, Enterprise Printing Services, or… Read More »

Why should we care so much about data security?

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As I regularly share with employees there are two main ways I think about this question. First is being a good corporate citizen and recognize that we have a responsibility to secure the data we are entrusted with to protect the privacy of individuals. According to ITRC more than 35 million data records were compromised… Read More »

Opportunities in Photo Publishing

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Digital printing is now mainstream for print production, and as such, print service providers and other companies are continuously looking for new opportunities to exploit the technology. A growing area where providers are looking to deliver differentiated offerings enabled through digital printing is photo publishing and, more broadly, photo merchandise. InfoTrends actually has a service… Read More »