Category Archives: Publishing

Eye Books

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Herein a long tale of history, technology, and media change. Several years ago, one of the community arts organizations I am involved with—the Saratoga Film Forum, an art house movie theater in downtown Saratoga Springs, N.Y.—had on its programming committee a serious film buff. He was, essentially, a veritable walking (or sitting, as the case… Read More »

Printing Is Easy, Marketing Is Hard

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“Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read. —Groucho Marx It has been said, by whom, I’m not entirely sure, that everyone has a book inside them (insert your own “Marxist” joke here), or at least everyone thinks they do. I am regularly asked… Read More »

Are You Selling 1:1 Printing for Its Efficiency?

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When we think about data-driven printing, we think about elevated response and conversion rates, we should not forget to promote its benefits for cost savings, as well. These savings can come in hard costs such as the ability to reduce postal costs through co-mingling and in soft costs such as labor reduction, reductions in calls… Read More »

Encyclopedia Britannica Ceases Print Edition After 244 Years

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The Encyclopedia Britannica made headlines earlier this week when it announced that it was “stopping the presses” and ceasing publication of its print edition after a strong 244-year run. From a business standpoint, one can understand why this inevitably needed to happen: Encyclopedia Britannica Inc. has sold just 8,000 sets of its latest 32-volume, $1,395… Read More »

Photo Publishing Opportunities with Instagram

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For the past few years, many companies have attempted to find opportunities for the print publishing of social online content. Content-rich social networks like Twitter and Facebook have Application Programming Interfaces (APIs) that enable third-parties to, with user approval through social sign-in, flow information and graphics from your account to their service. As more consumers… Read More »

Understanding Different Applications for Personalization

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“Personalization” continues to be a prominent topic in a number of different circles: marketing, publishing, eCommerce, social networking, and search. It’s no wonder why: personalization helps boost response rates and profitability in cross-media campaigns, helps marketers drive conversion on their Websites & landing pages, and much more. Wikipedia provides a very broad definition of personalization, which… Read More »

Adobe Refocuses on Digital Media, Digital Marketing

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Adobe has been making waves with its series of acquisitions over the past few years, including Web analytics provider Omniture and content management provider Day Software. More recently, Adobe acquired web font specialist Typekit, electronic signature provider EchoSign, and video enhancement software provider Iridas Technology. At a financial analyst briefing in November, Adobe made a… Read More »

Managed Print Services and Print Management Services

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When do two seemingly similar-sounding service offerings present completely different business models? When comparing Managed Print Services to Print Management Services. These sound the same, and in a certain situations can be used interchangeably, however the industry definitions are quite distinct and different. Managed Print Services (aka; MPS), Managed Document Services, Enterprise Printing Services, or… Read More »

Opportunities in Photo Publishing

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Digital printing is now mainstream for print production, and as such, print service providers and other companies are continuously looking for new opportunities to exploit the technology. A growing area where providers are looking to deliver differentiated offerings enabled through digital printing is photo publishing and, more broadly, photo merchandise. InfoTrends actually has a service… Read More »

Yurchak – Taking Care of “Book Business”

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Yurchak Printing, Inc. was founded in 1998 in the heart of Amish country (Landisville, Pennsylvania). Its goal was to offer high-quality, short-run digital book manufacturing services to the publishing industry, manufacturing and service companies, professional associations, government agencies, and colleges and universities. The company sought to provide a service portfolio that managed the document lifecycle… Read More »