Contributors
The Digital Nirvana blog features authors from WhatTheyThink, prominent industry analysts and other thought leaders.
Adam Dewitz
Adam is Director at WhatTheyThink and Managing Editor of Print CEO. He is a research fellow in the Open Publishing Lab at the School of Print Media at Rochester Institute of Technology. Adam holds a masters degree from Rochester Institute of Technology’s School of Print Media and a Bachelor of Science degree in Graphic Communications Management from the University of Wisconsin-Stout. Adam runs PrintWiki, an open-source knowledge base of information on the printing and graphic communication industry.
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Vic Barkin
Vic Barkin has more than 30 years of experience in the printing industry and currently owns a consulting practice specializing in business development, workflow, and technology implementation geared to the printing industry focusing on “Green Printing” practices. He is VP of the Mountain States Printing Education Foundation, a writer for many national publications and has been a presenter at many national and regional conferences. Vic is a FSC senior auditor for SmartWood, a SFI/PEFC auditor for PriceWaterhouse Coopers and has participated in or acted as lead auditor on more than 400 chain of custody assessments, audits and consultations. Find him at www.vicbarkin.com
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Elizabeth Gooding
Elizabeth Gooding is a visionary innovator in the area of relevant, personalized communications that drive positive business results. Currently, she conducts research on trends, technology and opportunities related to integrated, closed-loop transactional marketing (aka Transpromo), shareholder communications and social media. Committed to driving innovation in communications, she has launched a series of business networking communities for communications professionals on Linkedin and at SCS-Central.com and FCF-Central.com and the Transpromo Professionals Network on LinkedIn. Previously, Elizabeth founded Art Plus Technology, which provides design and communications strategy to the financial, insurance, and healthcare industries. Elizabeth is the former editor of E.bill Magazine and is a frequent speaker at industry events such as AIIM, the Investment Company Institute (ICI) General Meeting, On Demand, NAVA Operations Conference (now IRI), the Gilbane Conference and Xplor.
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Connect with Elizabeth on LinkedIn
Andy Gordon
Andy Gordon manages the Océ North America Production Print Division’s business intelligence activities. In this role, he looks for new opportunities for the company by monitoring and understanding key industry trends, competition, and customers’ requirements. Andy has worked in the graphic arts industry for 20 years in a wide range of segments. These include photojournalism, newspapers, photofinishing, display technology, offset and digital printing. His experience includes managing production facilities, developing new technologies, leading market research programs for major technology vendors and serving the industry as a senior consultant at InfoTrends focused on the digital printing market.
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Harvey Hirsch
Hirsch is President and Creative Director of Direct Marketing agency, Media Consultants, located in Lyndhurst, NJ. With over 30 years experience utilizing Direct Mail for new business development programs, Hirsch, using 1:1 tactics has achieved documented response rates in the 80% range. In 2006, one of his programs received a First Place PIXI Award in Variable Marketing from Xerox and Best in Show from the Philadelphia Direct Marketing Association.
Hirsch is a sought after consultant/change agent for print providers, creative firms and B2B companies that must compete more effectively and transition into 1:1 marketers in this age of product and service commoditization.
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Kevin Jorgenses
Kevin is one of two owners at Innovative Marketing Resources (www.imrcorp.com) located in Shirley, MA. IMR is a direct marketing technology firm specializing in the rewards, travel and non-profit markets. IMR enables organizations to create repeatable, scalable, measurable marketing communications processes to deliver impactful, cost-effective, personal communications in print, on the web and via social media.
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Michael Josefowicz
Michael Josefowicz spent 30 years at Red Ink Productions, a boutique print production brokerage he co-founded which served New York-based design studios and non-profit organizations. He came out of retirement to teach production at Parsons The New School for Design for the next 7 years. He is now Managing Partner of Josefowicz Associates LLC. and blogs about print at Print in the Communication Ecology and about the digital printing industry at Tough Love for Xerox
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Ed Marino
Ed Marino is the President of W. A. Wilde. As President, Ed is focused on continued business growth and development through sound planning and execution in support of customer needs.
Ed has over 20 years in the printing, imaging and document management sectors. Ed has spent more than 12 years in the CEO-Level role for public and private companies in the technology sector. He has worked for fortune 500 companies and small to mid-cap companies as well.
Ed was a Founder, President and CEO of the industry leader in On-Demand Delivery Services (hardcopy and e-books) to the Book Publishing Industry. He is a published author of a book titled The Loyalty Payoff, and is a frequent speaker at professional conferences. Ed received his BS in Electrical Engineering from Temple University and MS in Electrical Engineering and Computer Science from Drexel University.
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Debra McMahon
Debra McMahon is a founding Partner at R3D2 Consulting. R3D2 advises commercial printers, in-plants, outsource print and mail providers, and fulfillment companies. Using a proven hands-on process optimization methodology, R3D2 client companies develop a culture of repeatable and sustainable process improvements, through assessments, training, and implementation. Deb has over 25 years of experience in the production of marketing and customer communications, in companies ranging from small, privately-held and entrepreneurial, to large and public. Many of those years were spent running Operations in companies that produced multi-channel direct marketing communications, critical mail, and transpromo communications, or in companies buying those component services. Deb has generously shared her time at a variety of conferences presenting on continuous improvement in the printing and mailing industry. Learn more at www.R3D2Consulting.com
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Duncan Newton
Mr. Newton has an extensive background in electronic and digital publishing stretching back to the early days of DTP while at Apple Computer. He has held a series of progressively more responsible international positions at Aldus, Adobe and Xerox, Océ North America and Kodak. Duncan provides industry knowledge, technical expertise and an understanding of the global industry from an insider’s perspective.
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Heidi Tolliver-Nigro
Heidi Tolliver-Nigro is an industry analyst specializing in digital, one-to-one, personalized URL, and Web-to-print applications. Her Marketer’s Primer Series, availalbe through Digital Printing Reports, includes “Digital Printing: Transforming Business and Marketing Models,” 1:1 (Personalized) Printing: Boosting Profits Through Relevance,” “Personalized URLs: Beyond the Hype,” and “Web-to-Print: Transforming Document Management and Marketing.”
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Connect with Heidi on LinkedIn
Bryan Yeager
Bryan Yeager is a Senior Research Analyst for InfoTrends’ Production Workflow & Custom Communications Service. He is responsible for conducting market research and analysis on topics such as production workflow, process automation, and publishing technology. Mr. Yeager has co-authored several InfoTrends Ultimate Guides on topics such as Web-to-print, multi-channel communications, and variable data publishing. He graduated with honors from Rochester Institute of Technology’s School of Print Media, and is currently a Print and Graphics Scholarship Foundation (PGSF) board member.
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Connect with Bryan on LinkedIn
Noel Ward
Noel Ward has over 25 years experience in digital printing and marketing communications and research. Noel provides strategic marketing consulting to print providers and technology vendors and produces white papers, case studies, and corporate videos for industry leading companies. He has been editor-in-chief of Desktop Publishers Journal, Print on Demand Business and Print on Demand Solutions magazines and has edited On Demand Journal and the Digital Printing Resource Center for WhatTheyThink.com. He has written hundreds of articles and columns on industry trends and how print providers can develop strategies for applying digital technology in their businesses. He is also a frequent speaker at industry conferences and customer-focused events put on by vendors. Regardless of the media or venue, Noel’s primary focus is on communicating how companies can use digital printing as a driver for business growth, productivity and profitability.
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Trish Witkowski
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from RIT. An award-winning designer, she held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. Trish has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, and the template-building software plug-in FOLDRite Template Master. Trish frequently writes and blogs on the topic of folding and finishing and hosts a weekly e-video, the “60-second Super-cool FOLD of the WEEK.” She has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional’s Guide to Folding.
