Bill has over 25 years as a senior manager in digital print and inkjet systems equipment manufacturing companies, and another 10 in factory automation and packaging equipment. Bill is exceptionally skilled at creating and leading strategic initiatives to commercialize new products. He has introduced many first-of-kind products into the digital printing marketplace, including the market leading high speed color inkjet web press for Dainippon Screen, automated marking and coding systems for AT Information Products, and addressing and traceability systems for Markem-Imaje. He has driven increased productivity and reduced costs and cycle times in his client companies using process analysis and leveraging the technologies of high speed inkjet, packaging and printing systems, and workflow automation. His strong preparation in engineering, operations, and finance also gave him a decided edge while managing and delivering consulting services at Xerox, and now at The Brunone Group.
Featured Bloggers
The Digital Nirvana blog features leading authors, prominent industry analysts and thought leaders from all walks of the digital world.
Bob Boucher is Principal and Creative Director at Boucher Communications. He has 25 years of experience in the graphic arts and digital printing industries as a marketing consultant, copywriter and public speaker.
URL: bouchercreative.wordpress.com
LinkedIn: www.linkedin.com/bobboucher
Email: boucherbob@verizon.net
Bryan Yeager is a Senior Consultant for InfoTrends’ Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at bryan_yeager@infotrends.com or via Twitter (@bryanyeager).
Buddy Mountcastle has over fifteen years experience working with software to drive digital workflow. His background includes positions on the end user side, as well as with providers of digital document technology. He has extensive, hands on experience with EDI, SAP, Oracle, network, mainframe and other systems that document professionals encounter every day. His professional experience includes software marketing, logistics, operations, print planner, and materials management.
Debra McMahon is a founding Partner at R3D2 Consulting. R3D2 advises commercial printers, in-plants, outsource print and mail providers, and fulfillment companies. Using a proven hands-on process optimization methodology, R3D2 client companies develop a culture of repeatable and sustainable process improvements, through assessments, training, and implementation. Deb has over 25 years of experience in the production of marketing and customer communications, in companies ranging from small, privately-held and entrepreneurial, to large and public. Many of those years were spent running Operations in companies that produced multi-channel direct marketing communications, critical mail, and transpromo communications, or in companies buying those component services. Deb has presented at a variety of conferences on continuous improvement. Contact her at www.R3D2Consulting.com
Dick Rossman has owned and managed companies in the printing industry for over 30 years, and is experienced in working with both large and growing organizations as well as small and struggling ones. He has managed virtually every department in a commercial printing plant, including sales, customer service, marketing, planning and scheduling, manufacturing and quality control. Dick also has an MBA degree in Business Management that adds to his business expertise. This broad background provides Rossman with a unique perspective on how successful print communications companies operate efficiently, effectively and profitably. Rossman recognizes the challenging times printers are facing and believes that those companies that take action today to streamline their operations and learn how to perform more efficiently will be the ones that succeed and thrive. Dick is passionate about bringing his experience and expertise to help those companies. Learn more at www.rossmanconsulting.com
Drew Tremblay is a Market Development Manager for Domtar Paper in Canada. Domtar (www.domtar.com) is a leader in the manufacture of environmentally and socially responsible papers. In this role, Drew has a unique position as he engages and consults with corporations on reducing their environmental footprint through responsible paper choices. Domtar is a leader in Forest Stewardship Council certified paper. As part of his responsibilities Drew is the liaison person with FSC Canada, WWF and The Boreal Leadership Council.
Ed Marino is the President of W. A. Wilde. As President, Ed is focused on continued business growth and development through sound planning and execution in support of customer needs.
Ed has over 20 years in the printing, imaging and document management sectors. Ed has spent more than 12 years in the CEO-Level role for public and private companies in the technology sector. He has worked for fortune 500 companies and small to mid-cap companies as well.
Ed was a Founder, President and CEO of the industry leader in On-Demand Delivery Services (hardcopy and e-books) to the Book Publishing Industry. He is a published author of a book titled The Loyalty Payoff, and is a frequent speaker at professional conferences. Ed received his BS in Electrical Engineering from Temple University and MS in Electrical Engineering and Computer Science from Drexel University.
Elizabeth Gooding is a visionary innovator in the area of relevant, personalized communications that drive positive business results. In addition to managing the Insight Forums blog, she conducts research on trends, technology and opportunities related to integrated, closed-loop transactional marketing (aka Transpromo), shareholder communications and social media. As the president of Gooding Communications Group www.GoodComm.net she leads a team of senior consultants solving problems with designing, producing and procuring business communications.
Committed to driving innovation in communications, she has launched a series of business networking communities for communications professionals on Linkedin - the Transpromo Professionals Network, The Financial Communications Forum, The Healthcare Communications Forum and Shareholder Notice & Access group. Previously, Elizabeth founded Art Plus Technology, which provided design and communications strategy to the financial, insurance, and healthcare industries for 20 years prior to its sale in 2007.
Elizabeth is the former editor of E.bill Magazine and is a frequent speaker at industry events such as AIIM, the Investment Company Institute (ICI) General Meeting, On Demand, NAVA Operations Conference (now IRI), the Gilbane Conference and Xplor.
Follow her on www.twitter.com/egooding
Eric de Goeijen is the Vice President of Product Marketing for Océ North America’s Production Printing Systems division responsible for all product strategy and marketing for production printing hardware, software and professional services offerings in North America.
In this role, Eric leads a team of marketing professionals developing end to end solutions for the various corporate and commercial target markets and segments combining Oce production print hardware products, Océ PRISMA® software and professional services.
A 25-year Océ employee, Eric joined Océ Technologies B.V. in 1985 as an account manager, achieving positions of increasing responsibility in sales, business development and marketing. With more than 30 years of experience in the digital printing industry, Eric brings unique expertise in product and marketing strategy, sales management and business development.
Hirsch is President and Creative Director of Direct Marketing agency, Media Consultants, located in Lyndhurst, NJ. With over 30 years experience utilizing Direct Mail for new business development programs, Hirsch, using 1:1 tactics has achieved documented response rates in the 80% range.
One of his programs received a First Place PIXI Award in Variable Marketing from Xerox and Best in Show from the Philadelphia Direct Marketing Association while generating 50% for the client.
Heidi Tolliver-Walker Heidi is an industry analyst specializing in digital, one-to-one, personalized URL, and Web-to-print applications. Her Marketer’s Primer Series, availalbe through Digital Printing Reports, includes “Digital Printing: Transforming Business and Marketing Models,” 1:1 (Personalized) Printing: Boosting Profits Through Relevance,” “Personalized URLs: Beyond the Hype,” and “Web-to-Print: Transforming Document Management and Marketing.”
Jodie Maclellan Jodie is the Manager of Field Programs for Océ North America’s Production Printing Systems division, responsible for managing sales development and training, implementing strategic field programs and leveraging her extensive product and market knowledge to support the expanded Océ Customer Visit Program at the state-of-the-art Océ Customer Experience Center in Boca Raton, Florida.
She joined Océ in 2000 as a Marketing Manager for high-production hardware and software. Since then, she has held a series of increasingly responsible positions such as Marketing Manager for Océ PRISMA® software, Marketing Manager, Business Development, responsible for developing and supporting Océ VarioPrint® 6000 and Océ PRISMA solutions nationwide. Most recently she served as Marketing Communications Manager.
In addition, Jodie currently serves on the sustainability council and is responsible for developing and launching sustainability programs and customer and field initiatives. Jodie brings a high level of talent, enthusiasm and expertise to the Marketing Services Department and to her posts here on TheDigitalNirvana.
Joe Manos is an Executive Vice President with MindFire Inc. He brings TheDigitalNirvana over thirty years of experience in virtually all operational components of high tech companies and expert perspective on providing integrated business solutions to the Graphic Arts community, as well as Corporate Enterprise Clients.
An experienced entrepreneur, Joe has helped build three Software-as-a-Service (SaaS) technology companies, from the ground up into industry-leaders one of which earned INC500 status the last two years.
Ed was a Founder, President and CEO of the industry leader in On-Demand Delivery Services (hardcopy and e-books) to the Book Publishing Industry. He is a published author of a book titled The Loyalty Payoff, and is a frequent speaker at professional conferences. Ed received his BS in Electrical Engineering from Temple University and MS in Electrical Engineering and Computer Science from Drexel University.
John Foley is the founder of Grow Socially (www.GrowSocially.com) which was founded in 2010 to help companies with their online marketing efforts, with a focus on social media. These services include discussing and creating marketing plans, strategies, tactics, and goals that align with each company’s needs.
In addition to his role at Grow Socially, Mr. Foley serves a CEO for interlinkONE, an integrated multi-channel marketing web solutions company serving the print and fulfillment industries and marketing departments. As Chief Executive for the company, he is responsible for corporate vision, strategic alliances, and technical leadership. He is widely recognized for his visionary approach in designing internet marketing business applications that meet the changing needs of dynamic print and fulfillment service provider organizations.
Mr. Foley holds a B.A. in Business Management and Computer Science from Lesley College. He is a member of several professional organizations, including the Mailing Fulfillment and Services Association (MFSA), National Association of Printing Leadership (NAPL), Printing Industries of America/Graphics Arts Technical Foundation (PIA/GATF), Printing Industries of New England (PINE), Boston Business Marketing Association (BMA), and was recently inducted into NAPL’s Soderstrom Society.
Kemal Carr leads Madison Advisors, an independent analyst firm that provides project-based advisory services designed to assist clients with technology selection and business process decisions. Under his direction, Madison Advisors is establishing its market niche addressing the needs of the electronic and print customer communications marketplace.
Kemal is regularly sought out by some of the leading output technology publications to writeabout or comment on the industry’s key issues and topics, including articles on the impact of TransPromo and Multi-Channel delivery, advancement in communication technologies, and electronic document presentment. He is also asked to speak at trade events, including key sessions at Xplor’s Global conference, DOCUMENT’S Strategy Forum and numerous vendor trade events.
In 2010 Carr received the Xplorer of the Year award from Xplor International at its Global Conference. The award was in recognition of Carr’s “volunteer service to the Association, dedication to the Xplor mission and promotion of the interests of the electronic document systems industry at large.”
Kevin Jorgenses is one of two owners at Innovative Marketing Resources (www.imrcorp.com) located in Shirley, MA. IMR is a direct marketing technology firm specializing in the rewards, travel and non-profit markets. IMR enables organizations to create repeatable, scalable, measurable marketing communications processes to deliver impactful, cost-effective, personal communications in print, on the web and via social media
Matt Haskell is the Social Media Marketing Manager for SourceLink. His passion for all things social, along with digital innovations and technological advancements shows up in many of his blog entries. From time to time, his obsession for pop culture also surfaces in his entries! SourceLink in an industry-leading marketing services provider focused on data-based marketing solutions using social media, customer intelligence, database build, along with modeling & analytics. Find SourceLink on Twitter (@SourceLInk) and on Facebook.
Michael Paladini As the Director of Analytics for W.A. Wilde and The Wilde Agency, Michael has led assignments involving the strategic and quantitative aspects of direct marketing for both clients and agencies. His specialty is developing integrated communications channels that generate qualified leads and provide new revenue sources.
His experience encompasses the software, telecom, travel, publishing, retail, dot-com, and financial services industries. Michael’s done direct response program management, where he has achieved very attractive response rates in mail and Internet-based campaigns to consumers and businesses across the U.S. and internationally.
Early in his career, he acted as a consultant in a strategic marketing agency, where he designed marketing databases, developed numerous direct response campaigns and guided market research. He holds a BA summa cum laude from Bucknell, an MA from Brown University, and an MBA from Babson College’s Graduate School of Business, where he graduated first in his class. He has occasionally publishes articles on quantitative analysis in the direct marketing press. He is married with two sons, plays guitar in two bands, is a t’ai chi instructor, loves poetry, and grows African violets.
Nancy Rathbun Scott is a writer, editor, marketing strategist, film producer, and entreprenuer whose prolific career has encompassed work for a variety of organizations, both commercial and nonprofit. Nancy has authored five books, written weekly columns for USA Today, produced numerous print and online publications, and regularly pens articles for executive clients. Nancy’s company, Liberty Communications Group (www.libertycommunicationsgroup.com), provides editorial, public relations and marketing consultation. Contact: nancy@nancyscott.com
Phil Riebel is a senior sustainability advisor to the forest, paper and print sector. He has 23 years of international experience in the sector including senior management positions in industry and consulting. Phil also owns and manages 200 acres of sustainable forest. He can be reached at philriebel@bellaliant.net
Richard Losch is a founding Partner at R3D2 Consulting and advises commercial printers, in-plants, outsource print and mail providers, and fulfillment companies. Using a proven hands-on process optimization methodology, R3D2 client companies develop a culture of repeatable and sustainable process improvements, through assessments, training, and implementation. Richard has over 30 years of experience in the production of direct marketing and critical customer communications. He has also been involved in the design and application of ink jet printing equipment. His corporate experience ranges from venture start up operations to large multisite operations with public companies. He has been involved in leverage buyouts, sale and acquisition transactions, as well as, the consolidation and alignment of resources post transaction. Many of those years were spent running operations in companies that produced multi-channel direct marketing communications, critical mail, and transpromo communications. Richard is on the advisory board for Document Strategy Forum and is a member of Turn Around Management Association Midwest Entrepreneurs and Chicago Booth Entrepreneurial Round Table. Learn more at www.r3d2consulting.com
Systems Administrator
Timothy Askew is the Founder and CEO of Corporate Rain International, an elite Texas and New York-based international sales execution and consulting firm, recently rated the #1 boutique sales outsourcer in the world. Mr. Askew developed his organizational and sales talents as a Broadway producer and as the owner of an event-planning business. His clients included Citibank, Williams Real Estate, The Museum of the City of New York, The Paul Taylor Dance Company, Doubleday and Vanity Fair, to mention a few.
Mr. Askew graduated Magna Cum Laude from Emory University in Atlanta, where he received his Bachelors degree in History, and a Masters degree in Philosophy and Religion. He earned a Masters degree in Education from Claremont Graduate School in Claremont, California. Additionally, in his younger days he appeared as an actor in leading roles on Broadway and on the soap opera Another World on NBC. He is an ordained minister, as well as a published poet and occasional public speaker. Mr. Askew has served on Majority Leader Senator Joe Bruno’s Small Business Advisory Council for the State of New York. He is listed in Who’s Who in American Small Business. You can learn more at www.CorporateRain.com
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from RIT. An award-winning designer, she held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. Trish has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, and the template-building software plug-in FOLDRite Template Master. Trish frequently writes and blogs on the topic of folding and finishing and hosts a popular weekly e-video, the “60-second Super-cool FOLD of the WEEK.” She has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional's Guide to Folding.
Vic has more than 30 years of experience in the printing industry and currently owns a consulting practice specializing in business development, workflow, and technology implementation geared to the printing industry focusing on “Green Printing” practices. He is VP of the Mountain States Printing Education Foundation, a writer for many national publications and has been a presenter at many national and regional conferences. Vic is a FSC senior auditor for SmartWood, a SFI/PEFC auditor for PriceWaterhouse Coopers and has participated in or acted as lead auditor on more than 400 chain of custody assessments, audits and consultations. Find him at www.vicbarkin.com
