By Vic Barkin on August 16th, 2010 - 2 Comments
What most people don’t realize is that there are two types of “certified” virgin fibers that can go into our paper. First is from managed (read third-party audited) forests. Second is what we’ll generically call verified responsible procurement, where the forests themselves are not audited, but the wood is confirmed to have been legally sourced, and basic environmental, social and local economic criterion are met.
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Posted in Digital Nirvana, Process Improvement, Regulatory Impact, sustainability | 2 Comments »
By Howie Fenton on August 13th, 2010 - Comment
Last week we started a conversation about how temperature and humidity affect digital printing. This week we will delve a little deeper. The effect of moisture on paper is nothing new. What is new are the newer printing technologies and the effect of moisture content on the paper transport, toner adherence and color quality due…
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Posted in Digital Nirvana | No Comments »
By Heidi Tolliver-Nigro on August 11th, 2010 - 3 Comments
When we hear about digital media consumer studies, we’re always focused on the growth in digital media and it’s impact on revenue and print. But to me, the more interesting story is usually buried under the headlines. That was the case with IBM’s third annual Digital Media Consumer Study. The study is part of a…
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Posted in Digital Nirvana | 3 Comments »
By Trish Witkowski on August 11th, 2010 - Comment
This 6-Page Pocketfolder with Curved Window Die can jazz up your marketing collateral. Take a look!
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Posted in Direct Marketing, Folding | No Comments »
By Guest Contributor on August 10th, 2010 - Comment
By Tom A. Wilde, CEO & Vice Chairman W.A. Wilde Here we are: the dog days of summer. For marketing departments, it’s prime season for planning—for both the balance of the year and ahead to 2011. So what’s worked so far in 2010? It’s no secret that marketing departments were hit heavy by budget cuts…
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Posted in Direct Mail, Direct Marketing | No Comments »
By Elizabeth Gooding on August 9th, 2010 - Comment
The Vectis Agency in Australia has a great track record of helping their customers, who are typically printers, mail houses and postal organizations, to sell the concept of Transpromo, or Integrated Insight Marketing to their end customers using case studies. According to Grant Stewart, the Founder of Vectis, “we have pursued case studies that prove a marketing point, for…
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Posted in Case Studies, Digital Nirvana, Transpromo | No Comments »
By Howie Fenton on August 6th, 2010 - 3 Comments
A few weeks ago I worked on an assignment with a paper supplier who starting offering digital printing on their custom papers. When I walked through the door of their production facility I felt as though I walked into a wall of heat and humidity. It was about 90 degrees and 90% humidity. The great…
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Posted in Digital Nirvana | 3 Comments »
By Vic Barkin on August 5th, 2010 - Comment
A revised 5-year pilot program for group certification enacted by FSC-US allows any organization with less than $5,000,000 in annual revenue, regardless of employee count, to be part of a group certificate. By utilizing a centralized group coordinator, multiple independent legal entities are able to share many of the basic procedural development and ongoing monitoring functions of certification without dealing with the learning curve and resource allocation required to do so separately. The net effect is cost and time reduction for each group member involved.
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Posted in Digital Nirvana, Process Improvement, Regulatory Impact, sustainability | No Comments »
By Elizabeth Gooding on August 4th, 2010 - 1 Comment
On July 26th, Ted Kulpinski posted on “Fighting the Good Fight” in reference to the AMA’s fight against US Postal Rate hikes. A number of people shared their perspectives on the lawsuit and related controversy. The USPS has petitioned the Postal Regulatory Commision (PRC) to reject the AMA’s request. Jim Tierney at Multi-channel Merchant has a…
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Posted in Digital Nirvana, Industry News, Regulatory Impact | 1 Comment »
By Trish Witkowski on August 4th, 2010 - Comment
Examples of die-cut, hand folded invitations that were a direct mail success.
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Posted in Binding and Finishing, Direct Mail, Direct Marketing, Folding, Video | No Comments »
By Francis McMahon on August 3rd, 2010 - 2 Comments
Some of you may be wondering – why did I decide to come to Océ from HP? It was a long trek from Boise to Boca Raton, but I’m already settling in – and finding the palm trees and South Florida atmosphere rather appealing. I’m sure I’ll appreciate it even more in February. In all seriousness,…
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Posted in Digital Nirvana, Industry News | 2 Comments »
By Elizabeth Gooding on August 2nd, 2010 - 2 Comments
TRM is powering winning marketing teams today. A March 2008 study by Aberdeen Group showed that among companies meeting best in class standards, those utilizing closed loop marketing exceeded other best in class peers. The closed loop group achieved on average 6% greater ROMI and 7% more lead conversions. Revenues per account were 3% greater and average return on marketing campaigns was 14% greater. Transactional Response Marketing is closed loop marketing applied to transaction documents.
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Posted in Direct Mail, Process Improvement, Transpromo, Variable Data Printing | 2 Comments »
By Howie Fenton on July 30th, 2010 - Comment
A new study by ForeSee Results and the American Customer Satisfaction Index (A.C.S.I. ) finds that consumers regard social media sites such as Facebook and MySpace as poorly as they regard cable providers, airlines and the I.R.S. The Annual E-Business Report included thirty online media brands including Facebook, MySpace, Wikipedia and YouTube. But most of…
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Posted in Digital Nirvana | No Comments »
By Guest Contributor on July 29th, 2010 - Comment
You want a window into the human mind? Look at some direct mail pieces. How people respond to them — or don’t — can tell you plenty. That’s because direct mail is all about psychology. It’s understanding what makes people behave the way they do.
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Posted in Digital Printing, Direct Mail, Direct Marketing, Webinar | No Comments »
By Trish Witkowski on July 28th, 2010 - Comment
This week we have a fancy foiled letter fold with an exotic die cut. Very elegant – take a look!
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Posted in Binding and Finishing, Direct Mail, Folding, Video | No Comments »
