Saying “Sorry” Feels Better in Print

By on June 20th, 2014 - Comment

Speaking of the benefits and value of print (see Tuesday’s post), this morning I bear a tale of two apologies. Several weeks ago, Shutterfly mistakenly sent a promotion to thousands of customers congratulating them on new parenthood and encouraging them to preserve their memories with a photo book. Unfortunately, many of the recipients were not…

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Great Resource for Promoting Print

By on June 17th, 2014 - 7 Comments

If you haven’t been to the Print Is Big website, it’s worth checking out. There are some great stats there to wow your clients and reinforce the value of continuing to use print. For example, in a world in which marketers are constantly being told that “print is dead,” here are some stats regarding industry…

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Get Your (Augmented) Reality Check!

By on June 13th, 2014 - 1 Comment

You’ve heard about Google Glass(es) before, right? But have you seen those magazine advertisements that come to life on your smart phone? You might be thinking of QR codes, which isn’t too far off, but I’m referring specifically to a leading-edge technology that facilitates the most digitally enhanced communication pieces. The technology, Augmented Reality (AR),…

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Are You Missing an Opportunity to Help Clients with Data?

By on June 13th, 2014 - 2 Comments

According to a recent study from NetProspex (“State of Marketing Data: 2014″), B2B marketers are missing basic and easily accessible information to help with their personalization and targeting efforts.  Twenty-six percent do not even know the contact’s industry and 20% don’t know their revenues or number of employees. What’s notable here is that this type…

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25 Tips for Successful Content Marketing

By on June 11th, 2014 - Comment

According to the Content Marketing Institute, 92% of marketers are using content marketing, and there’s a good reason why! Content marketing gives you and your company the opportunity to reach your audience and educate them on topics that pertain to their interests. How can you make sure your content is relevant and entertaining to your…

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Another Idea That Can’t Be Duplicated by E-Media: Thanks, Nivea

By on June 8th, 2014 - 1 Comment

This past week, Kevin Keane posted about a terrific AR app for one frozen fruit company’s packaging that not only provides the recipe but actually shows the consumer how to make it via video. It’s a great application that, as Keane notes, illustrates one of the aspects of print that cannot be duplicated by e-media….

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Brand Differentiation with Augmented Reality Enabled Packaging

By on June 7th, 2014 - Comment

I often repeat the December 2011 wisdom of Dr. Ronnie Davis, Chief Economist of Printing Industry of America who noted that of the 3 segments of print: informational, promotional and packaging, only the latter – packaging, labels, cartons, shrink sleeves and more, is immune to digital substitiution. One of my legal & marketing consulting projects…

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Raising the Standards with the Océ ImageStream 3500

By on June 5th, 2014 - Comment

The end of May marked a turning point in inkjet printing history with Canon’s announcement of the Océ ImageStream 3500. This continuous feed color inkjet press is the first of its kind with the ability to print on standard offset paper stocks. With both digital and offset capabilities, the technology of the Océ ImageStream 3500…

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Can Your Clients Use Digitally Printed Codes to Boost Sales?

By on June 5th, 2014 - Comment

I admit it. I buy Banquet sausage from time to time. (It’s not for me — really — it’s for the kids). This morning’s pre-school breakfast, however, caught my eye because ConAgra has a new promotion that seems to offer great potential in a variety of vertical markets and is highly adaptable even by small,…

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72% Marketers See Proving Marketing ROI as Critical — and Multi-Channel Is Critically Part of That

By on May 30th, 2014 - Comment

A new Adobe study of more than 1,ooo marketers found that 72% of marketers agree that long-term success at their company is tied to return in marketing investment. That’s great news for personalized print since it’s about the metrics. At the same time, it’s not just about print. The study also found that 61% of…

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What is Responsive Web Design?

By on May 28th, 2014 - 2 Comments

Have you ever visited your company’s website on a smartphone, tablet, or notebook? What did you think? The days of people being tethered to a desktop computer are far behind us. Consumers are moving faster than we can comprehend, and they’re using a variety of devices to consume massive amounts of information. Is your brand…

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Digital Print Quality Issue: Punch, Counterpunch

By on May 27th, 2014 - 9 Comments

I have spent a lot of time over the past several weeks starting and moderating discussions about the output quality of digital print and different perceptions of what can be produced. It has been so interesting to hear the perspective from both sides — printer and client. Clearly, with the right press, a skilled operator,…

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Are Younger Designers Unaware of Local Printing and Support?

By on May 25th, 2014 - 8 Comments

I have been stirring the pot around LinkedIn, asking questions related to digital print quality and particularly graphic designers’ and print buyers’ perceptions of what digital is capable of producing. While there are designers and print buyers who understand the full capabilities of digital production, there is still notable misperception that digital still offers more…

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Wide Ranging Responses to Digital Print Quality: Who’s Right?

By on May 20th, 2014 - 3 Comments

Last Friday, I wrote a post on data in “The Digital Print Survey: 2014″ published by WTT / Unisource on the issue of print quality. I cited data that 61% of respondents indicated that quality was either “as good as” or actually better than offset. Yet high percentages of respondents cited print consistency, color matching,…

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Big Game Hunting

By on May 16th, 2014 - Comment

Next week, Enfocus Software will be hosting a “Virtual Safari” which, for me, has much greater appeal than an actual safari in that it avoids bugs, malaria, snakes, and crocodile and hippopotamus attacks. (Yes, it is actually true that more people are killed by hippopotami than lions, tigers, crocodiles, or even sharks. A traumatic childhood…

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