Why You Need to Add Mobile Video

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How much emphasis are you placing on mobile video in your clients’ multichannel marketing campaigns? People have short attention spans, and they love to be entertained. Adding video increases engagement and, in the online world, increases the chances that the content will be shared. That multiplies your clients’ reach. Did you know . . .… Read More »

Stop, In the Name of Love

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It would seem The X Files is coming back to TV. As a big fan of the original back in the 1990s, I have mixed feelings about its return, a combination of anticipation and dread. Recently I was watching a few old episodes and admittedly, in some ways, it really hasn’t aged very well. And long story… Read More »

Inaugural thINK Conference this Fall

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Something big is happening this fall in New York. In September, over 300 leading Canon Solutions American production print customers, industry leaders, and solution partners will converge for the first annual thINK Customer Conference. This year, it will be held during Canon EXPO – the once-every-five-year event showcasing the latest in imaging technologies from the… Read More »

Test Me, See What Grabs Me

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I get a lot of nonprofit solicitations, and it’s not often that one really grabs me. This one did. It was from the March of Dimes, and what grabbed me was how different it was from the others. Usually, I get dimes and address labels. Sometimes I get dimes and a notepad. Sometimes I just… Read More »

Stormwatch

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One afternoon, a couple of weeks ago, I was deciding whether to go for my afternoon run, keeping an eye on my iPhone’s weather app, trying to gauge the ETA of an approaching thunderstorm. There had also been talk of hail which, last year at the same time, was golf ball size and literally totaled a… Read More »

We Know Multichannel Works . . . Now What?

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We all know multichannel marketing works. The question is no longer the value of that approach. It’s the challenges of selecting the right channels, integrating those channels, and the costs associated with doing it well. How much additional benefit do they get from adding channels in light of the amount of time, effort, and expertise… Read More »

3 Metrics to Improve Your Cross Media Campaigns

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When increasing the success of your organization’s marketing efforts, cross media marketing has proven to be a useful tool. Everyone is looking to increase the ROI that they receive from the things they create and distribute – including emails, landing pages, mobile campaigns, mailers, flyers, and more. By integrating those pieces with other offers and… Read More »

The Secret of Success Is…

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I’ve long been a fan of English author Thomas Hardy, and upon learning that a new adaptation of his novel Far From the Madding Crowd was headed for movie theaters, I decided to go back to the source material. While Wikipediaing to reacquaint myself with Mr. Hardy, I came across the line: The term “cliffhanger”… Read More »