Rate and Pace Will Win the Race

By on August 21st, 2014 - Comment

By now, the failed experiment of Ron Johnson as CEO of major retailer JC Penney has been well chronicled.  Until the April 7 issue of Fortune magazine, however, much of the detail about what happened had not been made quite so public.  What was revealed in the article, titled, “How to Fail in Business While…

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It’s More Than Just Price: Webinar Review On How To Position Your Service Value

By on August 20th, 2014 - Comment

At the end of the day, price is the elephant in the room. On the business front, it traditionally carries the most weight in any Leadership Team’s decision-making process. We know the budget-savvy CEO will ask herself: why pay extra for a service when it’s offered half price elsewhere? This tends to be the case…

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Which Is at Fault? Lack of Education? Or Lack of Willingness?

By on August 20th, 2014 - 5 Comments

Why aren’t we seeing more 1:1 printing in the marketplace? Why isn’t “everyone doing it”? Is it because there is a lack of marketer education? Or is it a lack of willingness to do what it takes to make 1:1 printing work (i.e. willingness to continue to do things “the way we’ve always done” because…

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Just Call Me Poi . . . or Not

By on August 19th, 2014 - Comment

It’s happened again. A title has been converted into a name in data oblivion and sent as part of a personalized mailing. This example is taken from a business mailing to my home addressed to “Poi LLC.” The assumption is that “Poi” stands for Person of Interest, converted into sentence case the same way my…

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10 Features Your CRM Needs to Have

By on August 18th, 2014 - Comment

Would it make running your business easier if you had access to all the data you needed about each customer at the touch of a button? That’s the magic of a CRM, or Customer Relationship Management system. A good CRM system does much more than store all the data you need. With the right CRM…

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More Cool Stuff to Do with Print

By on August 15th, 2014 - 1 Comment

Here’s another great use of print to do something digital technologies cannot do. The product is called SwivelCard (view TechCrunch video), and while it’s not available commercially yet, it’s been  promoted by TechCrunch and is currently using crowdsourcing to improve back-end software to be more user-friendly. The card uses a combination of patented, digitally printed…

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Will Your Google Analytics Dashboard Shock You?

By on August 14th, 2014 - 1 Comment

These days, all the buzz is about content marketing. Whether you’re a commercial printer, digital printer, or a marketing firm, gaining new customers is about drawing people in rather than pushing your information out. When customers are ready, they will find you. Effective content marketing requires more than just having good content on your website…

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It’s About TIME

By on August 14th, 2014 - Comment

The newest old company, Time Inc., was very busy in June. The venerable publisher of magazines, including household names such as Time, Fortune, People, and Sports Illustrated, was spun off from Time Warner, separating the aging print-centric parent from its progeny’s profitable entertainment and programming businesses. As its retirement gift, the new Time Inc. has been saddled…

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Car Dealership Almost Gets 1:1 Printing Right: Part 2

By on August 12th, 2014 - 1 Comment

A few days ago, I posted about my local car dealership and how, while they must be commended for regularly using their knowledge of my relationship with the dealership, along with their knowledge of the make and model of my SUV, they keep falling short of what they could be doing. I want to add…

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Car Dealership Almost Gets 1:1 Right

By on August 9th, 2014 - 9 Comments

One of the only places from which I get personalized direct mail is the auto dealership that occasionally services our SUV. I received another personalized piece this past week, and while I think they continue to do a better-than-static job of things, I continue to see omissions that could make the difference between us buying…

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USPS Promotes Emerging Mobile Technology

By on August 7th, 2014 - Comment

The United States Postal Service is running an Emerging Technology promotion for business mailers who incorporate Near Field Communication or Augmented Reality into their direct mail (Standard Mail letters and flats. Nonprofit Standard Mail letters and flats). The promotion is part of a USPS effort to promote the “best practices for integrating direct mail with…

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Social Media Tipping Point

By on August 7th, 2014 - Comment

For years, industry experts have proclaimed that the time will come when social media marketing is as effective as traditional marketing. Some are suggesting that the release of a very successful new album using only social media may provide a blueprint of future marketing successes and act as a tipping point. Late last year, Beyoncé released her latest album, Drunk…

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Create Long Term Success with Web-to-Print

By on August 6th, 2014 - Comment

Web-to-print is a valuable tool in your toolkit when it comes to creating long term success for your printing business. Web-to-print solutions offer your customers outstanding flexibility, cost effectiveness, and control over their end product, making you their go-to solution for their printing needs. So, what are you doing wrong? Although web-to-print poses a great…

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1:1 Printing Isn’t a Fix-All

By on August 5th, 2014 - 7 Comments

Last week, I posted my nutshell summary of the state of 1:1 printing. My summary has solicited some reactions around the industry — some of them quite strong. One printer represents many others when he writes, Your summary of the past year may be valid in the digital info world in general, but absolutely off…

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FOLD of the WEEK: Angel Iron Cross Invitation with Layered Die Cuts

By on August 1st, 2014 - Comment

This week we offer a creative spin on a Fold of the Week favorite – the Iron Cross Fold. Produced by Trabon and designed by VML Advertising for The Children’s Place Angels’ Gala, this dramatic invitation features a detailed angel-wing-shaped die cut on every panel. The layered panels create not only a lovely reveal, but…

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