5 Marketing Ideas Using 3D Printing

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3D printing has been compared to the light bulb, the steam engine, and cars and airplanes. It’s not just a new way to manufacture things. It changes the way we do things. It’s changes the way we manufacture, the way we design. It changes the nature of logistics. But what about marketing? When we read… Read More »

A Turkish Get-Up

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As drupa looms on the horizon, vendors large and small are announcing new printing equipment with amazing new capabilities. In a weird way, I am reminded of an episode of the original Mission: Impossible called “The Money Machine” (1967) which featured a machine that ostensibly went from white-paper-in to green-money-out. However, the machine was actually a… Read More »

It’s Time for Spring Cleaning . . . Data, That Is!

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It’s time for spring cleaning, and that includes your data. I was reminded of this today when gathering the contents of my mailbox. In it were two letters, identical except for the personalization. On the first, my name “Heidi” was sprinkled everywhere. On the second — an otherwise identical mailer — was coated with my… Read More »

Achieving Consistent Color Across all your Print Processes

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Contributed by: Ed Jansen, Vice President, Professional Services at Canon Solutions America As a print service provider, you want color to remain consistent and repeatable, especially when you use multiple devices or print technologies. Ensuring that the color on the proof matches the color on the final output at all times can mean more efficient… Read More »

Code Comfort

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Here’s one for Inspector Morse, perhaps: what does this mean in Morse code? · – – · – · I’ll tell you later. Today, everyone talks about the importance of “multichannel marketing,” but as far as I know, in only one case has Morse code actually been one of those channels. One of the iconic structures… Read More »

29 Days a-Leaping

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Monday is February 29, leap day, and while I understand why leap year exists, it always bugged me that the extra day is added to February—the one month of the year that we don’t want to make longer, at least here in the Northeast. Why not put it in a summer month, when we can… Read More »

4 Ways to Take Advantage of Local Marketing

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Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right local touches to your marketing builds engagement with your customers. Here are four areas you can… Read More »

Are We Ready for AR for the Masses?

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This morning, I got to see a child experience AR in action. We had received one of those “everybody’s favorite” Easter gifts catalog, and in the center was a section on children’s outdoor toys. One of them had an invitation to scan to “watch the toy come to life” via AR. My daughter and I… Read More »

My Funny Valentine

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Last month, WhatTheyThink Grand Overlord Eric Vessels and Frank Romano chatted about Chatbooks, a new service that allows users to upload digital photos from Instagram, Facebook, or their phones and print a custom photobook. The name of the company reminded me—at least for the purpose of this essay—of what was once called a chapbook, which… Read More »