Know Your Timing!

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There are lots of reasons to get involved with your clients’ campaign in the planning stages rather than waiting for them to hand off a print-ready PDF at the end of the process, and here’s one of them. Left to their own devices, their timing can be terrible. When the client is having a weekend… Read More »

Insights from Print-Newbie Designers

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Recently, I ran across an online article on how designers can avoid newbie mistakes when designing for print. With fewer design schools offering a good print education these days, I was intrigued. Not by the article itself necessarily, but by the comments (all 61 of them!) and how many designers admitted to making these fundamental… Read More »

Media Usage Survey: Print Stays Strong

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Every year, Target Marketing surveys its readership to find out what media they are using and where they are spending their marketing dollars. Here is a look at five takeaways specifically as they affect multichannel and print. 1. Digital media continues to grow. As we would expect, digital media show the highest levels of growth… Read More »

Digital – it’s the data, dummkopf!

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“Only 2% of the 50 trillion pages printed today are done digitally.” Will the number of ‘pages’ being printed continue to explode, no matter what printing process is used?  Probably.  But the places that printing is being printed, may not be at the local print shoppe. Print consumption is platform agnostic nowadays, and importantly, ’print’… Read More »

Storytelling in the Business World

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Recently I’ve been thinking about why stories are so important to the growth and development of an organization. How do stories have such a profound ability to influence the way we think, and why do they matter so much to a brand’s identity? I started listing what it is that draws me to a story,… Read More »

5 Marketing Ideas Using 3D Printing

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3D printing has been compared to the light bulb, the steam engine, and cars and airplanes. It’s not just a new way to manufacture things. It changes the way we do things. It’s changes the way we manufacture, the way we design. It changes the nature of logistics. But what about marketing? When we read… Read More »

A Turkish Get-Up

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As drupa looms on the horizon, vendors large and small are announcing new printing equipment with amazing new capabilities. In a weird way, I am reminded of an episode of the original Mission: Impossible called “The Money Machine” (1967) which featured a machine that ostensibly went from white-paper-in to green-money-out. However, the machine was actually a… Read More »

It’s Time for Spring Cleaning . . . Data, That Is!

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It’s time for spring cleaning, and that includes your data. I was reminded of this today when gathering the contents of my mailbox. In it were two letters, identical except for the personalization. On the first, my name “Heidi” was sprinkled everywhere. On the second — an otherwise identical mailer — was coated with my… Read More »