Printing Is Easy, Marketing Is Hard

By on March 26th, 2014 - 2 Comments

“Outside of a dog, a book is man’s best friend. Inside of a dog, it’s too dark to read. —Groucho Marx It has been said, by whom, I’m not entirely sure, that everyone has a book inside them (insert your own “Marxist” joke here), or at least everyone thinks they do. I am regularly asked…

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Scanbuy Making the Back End of QR Codes Easier

By on March 21st, 2014 - Comment

Ever since QR Codes have come on the scene, there have been complaints about the often poor experience scanners are receiving on the back end of the scan. Much has been made out of these poor experiences (although some codes lead to user experiences that are exceptional) as if such experiences, in themselves, will kill…

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How to Boost Your Search Engine Optimization (SEO)

By on March 20th, 2014 - Comment

Understanding search engine optimization (SEO) and its importance is an extremely crucial part to your organization’s success. SEO means taking steps to make sure the search engines will like your site and rank it favorably. This has two key components: Relevant and high quality content Getting links back to your site Learn more about SEO…

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Super-Cool Fold of the Week!

By on March 19th, 2014 - Comment

Brace yourselves for the most amazing feat of direct mail and digital print. This week’s selection was a spectacular find from HP’s DScoop Conference in Orlando. From Motioncutter in Germany and printed on an HP Indigo press, this pop-up self-mailer has an exciting secret – high-speed variable laser-cutting with personalization! Yes, imagine a different, highly-detailed…

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Why Your Clients Should Be Offering Email Couponing

By on March 19th, 2014 - 1 Comment

If you’re a printer, you want clients to spend more money on print. So why should you encourage them to offer email coupons? Because email coupons are trackable, and they tell your clients what their customers are buying. That tells your clients a lot about those customers they can use for higher value print personalization…

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Are in-plants up to speed on offering cross-media marketing services?

By on March 17th, 2014 - Comment

Although cross-media marketing services are becoming more prevalent amongst print and communications partner providers, we in the print industry have yet to discuss how this evolution affects in-house, or in-plant, offerings. Last week, Canon Solutions America sponsored an InPlantGraphics webinar surrounding the question at hand: How are in-plants making the cross-media connection? Barbara Pellow, Group…

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Marketers Are Focusing on Acquisition Budgets: Are You?

By on March 14th, 2014 - 1 Comment

Target Marketing just announced its “2014 Media Usage Survey,” and while folks might be scrambling to analyze the growth in budgets and ratios of print to digital spending, the nugget I found most interesting was this: marketers — your customers — are planning to spend more on customer acquisition than customer retention in 2014. Considering…

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Print? REVOLUTIONARY? Hmmm …

By on March 13th, 2014 - Comment

Dartmouth researcher Praveen Kopalle did a study to find out why some mobile Web and app users refuse to click on ads. His research identified seven reasons that certain smartphone and tablet users say no to online advertising: small screens; no time to look; difficulty returning to original content; trouble getting/staying online; frustration with mobile…

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3 Strategies for Keeping Customers Mailing that You Might Be Overlooking

By on March 12th, 2014 - Comment

With the increase in postal rates, are your customers becoming more timid about mailing? Here are three strategies you can suggest to both increase their confidence in their mailing efforts while also strengthening your relationship with them and boosting their confidence in you as someone who does more than print. 1. Test even clients’ “go…

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Your News Now

By on March 11th, 2014 - Comment

In the great 1990s sci-fi series Babylon 5, set in the late 2250s, print newspapers still exist 200+ years in the future, but with a (to us) familiar twist. In one particular episode, the captain of the titular space station walks up to a kiosk and requests specific newspaper sections and topics. When he’s done,…

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Writing Better Blog Posts for the Printing Industry

By on March 7th, 2014 - 2 Comments

In terms of pure volume, I probably write more blog posts these days than anything else. New case studies and white papers may go up on printers’ websites every quarter or so, but blog content needs to be added on a continual basis. The challenge is, everybody needs blog content, but most companies are drawing…

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In need of Direct Mail Direction?

By on March 7th, 2014 - Comment

Our very own blogger – Trish Witkowski of FoldFactory.com – just announced she will launch her first online course Direct Mail Strategy. Her goal? To give direct marketers, designers, print professionals and small businesses the tools and strategies needed to get powerful results from mail. The Direct Mail Strategy course covers mailing lists, marketing strategies,…

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Canon Solutions America Celebrates 2013 and Unveils 2014 Progress

By on March 5th, 2014 - Comment

As a linguist, I am fascinated by the art of institutional ‘storytelling’. The narratives of a company make up its history, business plan, mission, and yearly goals. They shape relationships with their audience, like their partners, customers, the media, as well as other stakeholders. Stories essentially showcase the work and structure of a company, and…

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Increase the Value of Your Email Marketing Efforts

By on March 4th, 2014 - Comment

Would you like to give your customers the marketing messages they want, the way they want them? Of course you would. That’s why you need to make the most of your email marketing. With up to 77% of customers preferring to get their marketing messages via email, it’s time to make sure you are getting…

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Solving a Problem with 3D Printing: Part 2

By on February 28th, 2014 - 3 Comments

Last Friday, I posted about my experiment with Hudson Printing to solve a real-life problem using 3D printing.  The problem is that my mother’s beloved Elna sewing machine had a worn gear, rendering it useless. For years, my mother has bemoaned its loss. Now perhaps for the first time, there is a solution — thanks…

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