Could You Have Saved This QR Code Fail?

By on November 14th, 2014 - 1 Comment

If a marketing project using QR Codes fails, it’s not the fault of the QR Code. Just like the failed QR Code I scanned yesterday. By scanning this code yourself — just as a doublecheck — before the job printed, could you have saved this opportunity? It was on a marketing piece that came home…

Continue Reading...

Inkjet Update featuring Canon Solutions America at Graph Expo 2014

By on November 13th, 2014 - Comment

For those of you who missed last month’s Graph Expo, you might want to check out this clip to catch up on the latest offerings from Canon Solutions America. The 5-minute overview features Michael Poulin, Director of Product Marketing at Canon Solutions America, and Mark Michelson editor of Printing Impressions Magazine. The two discuss the…

Continue Reading...

Making Inbound and Content Marketing Work for You

By on November 12th, 2014 - Comment

Do inbound and content marketing mean the death of the salesman? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics such as cold calling or door to door sales waning in popularity thanks to inbound marketing and the rise of content marketing. This is good…

Continue Reading...

Space and Time

By on November 12th, 2014 - 1 Comment

What lessons can a 19th-century astronomer and aviator teach us about finding new business opportunities? Back in the late 1990s, when I was working full time for Micro Publishing News magazine, one of our sales guys told me of a conversation he had with a cab driver. When the cabbie asked him what he did…

Continue Reading...

McDonald’s Takes QR Codes Beyond “Marketing”

By on November 11th, 2014 - 5 Comments

QR Codes aren’t just for sending people to a web page to sell stuff. That’s how most companies use them, but marketers who truly understand the value of these codes don’t pigeon-hole them this way. McDonald’s is one of them. I saw three QR Codes in use on the same day. Drink cup “To go”…

Continue Reading...

11 Reasons Why Selling Owners Won’t Sell

By on November 10th, 2014 - Comment

The Selling Owner (workimus maximus sellimus minumus) is a breed in and of itself. Generally appearing at dawn and disappearing late at night, this is an active beast and one that wears many hats: Customer Service, Accounting, Delivery, Press/Bindery Stand In, and often, Janitor. The one hat that gathers dust is that of Sales. Very…

Continue Reading...

What Does the iPhone 6 Mean for Printers?

By on November 5th, 2014 - Comment

As a print service provider, your services help your customers build their business and their client base. To stay competitive, it’s vital that you stay ahead of the game, keeping abreast of changing technology that can change the way you do business and the services you offer your customers. That’s why you need to know…

Continue Reading...

Personalized URLs Grow Up

By on November 4th, 2014 - Comment

I just released my update to “State of Personalized URLs,” my nutshell observations and analysis of the usage and best practices of personalized URLs. What do I see has changed in the past year? Deep integration with multichannel campaigns that include email, direct mail, and social media (particularly Facebook). Integration with broader campaigns. We still…

Continue Reading...

CEO’s – Stay Connected to the Shop Floor

By on November 3rd, 2014 - 2 Comments

Through my career I have worked for various CEO’s who have allowed themselves to become disconnected from the realities of working on the shop floor. Sometimes this happened by “accident”, while in some cases the CEO purposely worked to avoid developing and maintaining a relationship with those who executed the work orders and got the…

Continue Reading...

You Might Be Sick of QR Codes, But Are Your Customers?

By on October 31st, 2014 - 1 Comment

Several times this week, I have heard people comment that QR Codes are so yesterday. They are old, outdated technology and nobody wants to hear about them anymore. That’s funny, because I’ve seen QR Codes on several new places in the last few weeks. Back of one of our Christmas catalogs. My USPS receipt. Poster…

Continue Reading...

Eye Books

By on October 30th, 2014 - Comment

Herein a long tale of history, technology, and media change. Several years ago, one of the community arts organizations I am involved with—the Saratoga Film Forum, an art house movie theater in downtown Saratoga Springs, N.Y.—had on its programming committee a serious film buff. He was, essentially, a veritable walking (or sitting, as the case…

Continue Reading...

5 Common Landing Page Mistakes and How to Fix Them

By on October 29th, 2014 - 2 Comments

Ideally, your landing pages have the ability to act as one of your strongest marketing and sales tools for your business. The best part about them is that once they are created, they begin the sales process for you. By creating a simple landing page,  you have generated more contacts and potentially more sales leads…

Continue Reading...

Combating “Unsubscribes” with Direct Mail

By on October 28th, 2014 - 4 Comments

I just read a fantastic case study from Data Services Inc. that reinforces the value of direct mail in a world going increasingly electronic. Direct mail goes (and succeeds) in places email cannot. That includes the world of unsubscribes. Belgium-based Outlet-Avenue, an online overstock retailer targeting younger, fashion-conscious consumers, was finding that it was losing…

Continue Reading...

Find Your Champion

By on October 27th, 2014 - Comment

You know, it really only takes one. Look through the different departments within your business; it may be a customer service rep or a lead operator in the plant. It could be that seasoned sales rep that has found a new gear and is full of optimism, ideas and client success. If you still haven’t…

Continue Reading...

The Performance Challenge: How Would You Score?

By on October 24th, 2014 - Comment

As digital production equipment begins to equalize to a certain extent, I am increasingly seeing vendors differentiating based on tools and business development support to help them get the most out of their investments. One of the most recent tools I’ve seen as part of this trend is The Performance Challenge from Canon Solutions America….

Continue Reading...