By Guest Contributor on January 10th, 2012 - Comment
A recent InfoTrends study entitled The Evolution of the Cross-Media and Marketing Services Provider reveals 58% of the 280 print service providers surveyed are offering cross-media services. There’s no doubt that the cross-media market is dynamic, growth-oriented, and a major contributor to the future of the printing industry. The marketing executive is the key decision-maker…
By Trish Witkowski on January 9th, 2012 - Comment
Welcome to the first FOW on The Digital Nirvana in 2012! I’m sure this year will bring plenty of innovative and fun new folds. This week’s Fab Kaleidoscope Cover Invitation comes from Schmitt’s Press in Baltimore and was created back in 2005 for a fundraising event for Maryland Institute College of Art. What makes this…
By Nicole Schappert on January 5th, 2012 - Comment
I recently read an article from Visible Technologies about six social media threats to be aware of when implementing a social media strategy. It struck me as interesting because social media is so buzz worthy now – it seems to be integral to any marketing plan as more businesses adopt a social media strategy. Social…
By John Foley on January 3rd, 2012 - 2 Comments
If you’ve already made the leap to creating a mobile website for your business, we commend you. Mobile website traffic continues to rise… and it will do so even more with all of the fortunate folks that received a smartphone as a gift this holiday season. When they interact with your company on a site…
By Richard Losch on January 3rd, 2012 - 1 Comment
As we reach the end of a year, we typically take time to reflect on the past year and make plans for the New Year approaching. In reading several interesting year-end reflection articles, I observed common themes regardless of the industry or location. These themes bear consideration for us in the Printing Industry as we…
By Heidi Tolliver-Walker on December 30th, 2011 - Comment
This is the last in my three-part series “Lessons from the 1:1 Printing Gurus.” Last week, we talked to Jeff Stewart, chief technology officer of Trekk Cross-Media. This week, we round out the series by talking to Kate Dunn, president and owner of Digital Innovations Group. HTW: When people think about databases, they often think…
By Heidi Tolliver-Walker on December 23rd, 2011 - Comment
Last week, I started a series of posts titled “lessons from the 1:1 printing gurus.” I kicked offwith Rick Littrell, president and CMO of MagiComm, talking about setting goals and strategies for the campaign. This week, I talk to Jeff Stewart,CTO of Trekk Cross-Media, who discusses integrating multiple media into 1:1 campaigns. HTW: Once you…
By John Foley on December 20th, 2011 - Comment
According to the “Mobile Media Report” released by Nielsen at the end of 2011, the number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010. Marketers everywhere must adapt to this growing trend. Mobile is changing the way that people search, find, and consume information. Can printers capitalize on that need?…
By Heidi Tolliver-Walker on December 17th, 2011 - Comment
If you offer digital printing, you’ll need to be comfortable working with databases—those pesky but necessary things. To this end, I’m going to use the next few posts to share some interviews I’ve conducted with some of the industry’s leading experts on 1:1 printing. This week, we listen to the insight of Rick Littrell, president…
By Richard Losch on December 13th, 2011 - 4 Comments
My first reaction after listening to Dr. Joe Webb’s economic webinar last week was to go out and slit my wrists. The forecast for the economy in general continues to be poor and for print there seems to be no hope. GDP is still sluggish 2012 unemployment to “improve” – for the wrong reasons CPI…
By Nicole Schappert on December 12th, 2011 - 1 Comment
Since being launched in 1995, digital production presses have continued to evolve with improved speed, image quality, and lower cost of operation. Digital printing has become integrated into commercial print shops and in-plant environments for small runs and on-demand printing. In addition, Web-enabled printing and new finishing capabilities have created a number of new business…
By Heidi Tolliver-Walker on December 12th, 2011 - 3 Comments
This weekend, I updated my aggregated QR code data report (QR Codes: The Data Speaks) again. This time I added some data from Archrival, a youth marketing agency that recently conducted research on the use of QR codes by college students. In essence, the research asked 500 college students on 24 different campuses whether they…
By Bryan Yeager on December 9th, 2011 - Comment
Adobe has been making waves with its series of acquisitions over the past few years, including Web analytics provider Omniture and content management provider Day Software. More recently, Adobe acquired web font specialist Typekit, electronic signature provider EchoSign, and video enhancement software provider Iridas Technology. At a financial analyst briefing in November, Adobe made a…
By John Foley on December 6th, 2011 - 4 Comments
When people talk about how they are using social media in the marketing efforts, Facebook and Twitter are often the first answers given. Sure, they might be on LinkedIn. But they may currently only view it as a way for them to “collect people” – i.e. to amass connections. If that sounds similar to how…
By Trish Witkowski on December 5th, 2011 - Comment
This week’s fold is a Storytelling Vertical Open Gate into Accordion submitted by VSA Partners in Chicago. It’s a great example of how a folding can tell a company’s story. While this was not used as a direct mail piece, it’s a creative leave behind piece that people will want hold on to. The designer…
