Multichannel Lessons from Stanley Steemer

By

This morning, I read a great article on how Stanley Steemer cleaned up its messy email and direct mail marketing and achieved: 33% increase in response rate (bookings) through its direct mail efforts, 200% increase in response rates from its first DM acquisition campaign, and 20% month-over-month increase in online bookings resulting from email. Here… Read More »

Be the Hero: DeDupe!

By

This week, my husband and I received solicitations from Geico. We received the identical solicitation — personalized with “Stewart! Stewart! Stewart!” and “Heidi! Heidi! Heidi” — to the identical address on the same day. Why Geico doesn’t de-dupe its mailing list, I’m not sure. Perhaps it can afford to mail solicitations to both husband and… Read More »

Should Your Marketing Plan Be Updated?

By

There are goals in every organization. When you began your business, you created a plan. Have you met those goals? Sometimes it can be difficult to tell if you need to make changes, especially when your business has grown and everything is running smoothly. Should you be considering a new plan this year? To determine… Read More »

Enhance Your Team’s Performance

By

Working on taking your team’s performance to the next level? Do they need a manager, a coach, a leader or all three? Which one are you? There is a difference in what each one of these approaches brings to the team and it’s more important than ever to review the resources you have and your… Read More »

Simple Steps to Successful Marketing

By

In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in the age… Read More »

Marketing for Revenue Growth

By

I attended the TLMi Annual Meeting held in California. As usual, it was a great success. I was especially impressed with the speakers: Rick Barrera “Over Promise and Over Deliver”; Alan Beaulieu “Economic Outlook”; and Alex Goldfayn “Marketing for Revenue Growth.” All were excellent, but I felt that some of Mr. Goldfayn’s remarks were worth repeating.… Read More »