A Nose By Any Other Name…

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Last month, the Saratoga Shakespeare Company kicked off its annual “Shakespeare in the Park” performances up here in Saratoga Springs, N.Y. They are doing Romeo and Juliet in August, but the July performance was actually “Rostand in the Park,” a production—and a highly enjoyable one—of Edmond Rostand’s Cyrano de Bergerac, the 1897 play about the proboscally prodigious swordsman and… Read More »

Tale of two AR campaigns

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Last time, I touched on how, in this industry, we are essentially chasing augmented reality (AR) from behind. What we see on product packaging and the retail shelves is what was being produced months ago. By the time it shows up for us to see, it’s already out of date. MJ Anderson, CMO of Trekk,… Read More »

Chasing AR from behind

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The other day, I had a conversation with MJ Anderson, CMO of Trekk, one of the companies on the forefront of mobile technologies like augmented reality (AR) and virtual reality (VR) with a focus on how they drive the world of print. A lot happened in that conversation, but there is one point I’d like… Read More »

How to Turn Your Website into Your Top Sales Rep

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The gap between your print business and the digital world is shrinking…fast. The fact is, your customers are out surfing the web right now, sharing stories on social media, utilizing Web-to-print solutions and possibly researching your print business. An effective website not only sends your customers a message about your business and brand, it can… Read More »

Re-Targeting as Part of the Multichannel Mix

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Retargeting has been around for awhile, but I’m starting to hear about it more and more. Increasingly, it has become an important part of the multichannel marketing mix (including those that include print) and important for MSPs to understand. As an MSP, your goal is to generate campaigns that get results. Particularly on the front… Read More »

Heavens to Betsy!

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One of the thorniest issues in modern electronic publishing has been the traditional problem of converting on-screen colors (RGB) to printable colors (CMYK). We often hear of difficulty matching certain brand colors, but there is actually another popular and important set of colors that can’t be completely reproduced using either RGB or CMYK colors. Know… Read More »