4 Ways to Get More Followers on Twitter

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Having more followers on Twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping tips to keep in mind when… Read More »

Troy Story 2: Over the River

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Last year at this time, I wrote about how Clement Moore’s “A Visit from St. Nicholas” was first published in a Troy, N.Y. newspaper. The final chapter of this year’s Christmas story will take us across the Hudson River to Albany. A few weeks ago, like many of you, I was out doing my Christmas… Read More »

Is USPS Real Mail Notification a Game-Changer?

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As if the USPS hadn’t pulled out enough tricks, it has expanded its latest invention, Real Mail Notification, digital alerts of mail about to arrive in recipients’ mailboxes. The idea is that since USPS sorting machines already take pictures of the fronts of nearly every piece of mail anyway, why not use those images to… Read More »

How Multichannel Affects the Sales Funnel

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Why does multichannel marketing work so well? Why has it become one of the most common topics discussed throughout the industry these days? We all know that part of the reason for multichannel’s success is repeated exposure and reinforcement of the message. Another less discussed reason is that different media play different roles in moving… Read More »

More Great Uses of QR Codes

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The other week, I talked about recent data showing that QR Codes are far from being on their way out. In fact, the numbers show that their use is growing. As if on cue, I then saw QR Codes in several new places, and of course, I scanned them. The first was on the label… Read More »

Patently Obvious

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If I were to stand on stage in front of a crowded audience and announce, “Ladies and gentlemen: Amos Dolbear,” I would probably hear crickets chirping—figuratively, if not literally. And, because of Amos Dolbear, I could use that chirping to figure out the temperature of the room. Dolbear (1837–1910), nicknamed “Dolly”—I’ll bet he loved that—was… Read More »

Night Writer

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One of my favorite stories from printing history—and a great example of historical irony, as well as how we are sometimes forced to adapt to new technology—concerns Johannes Trithemius, a German monk who had been born about a decade after the invention of the printing press. As we all know, the printing press was a disruptive… Read More »