QR Codes: Do This, Not That!

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When do I see QR Codes more and more these days? On plants, flowers, and seeds. It’s a perfect use for QR Codes, and if you’re printing packaging or collateral for suppliers of gardening products and they are not currently using QR Codes, perhaps it’s something you should suggest. HOWEVER, these QR Codes have to… Read More »

Fan Club

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I confess that I am not a big fan of emoji, so my first thought when I read that the Oxford English Dictionary’s 2015 Word of the Year was an emoji symbol was, “Civilization continues its downward spiral.” The actual “Word” of the Year that wasn’t actually a word was “Face with Tears of Joy,”… Read More »

Know Your Timing!

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There are lots of reasons to get involved with your clients’ campaign in the planning stages rather than waiting for them to hand off a print-ready PDF at the end of the process, and here’s one of them. Left to their own devices, their timing can be terrible. When the client is having a weekend… Read More »

Insights from Print-Newbie Designers

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Recently, I ran across an online article on how designers can avoid newbie mistakes when designing for print. With fewer design schools offering a good print education these days, I was intrigued. Not by the article itself necessarily, but by the comments (all 61 of them!) and how many designers admitted to making these fundamental… Read More »

Media Usage Survey: Print Stays Strong

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Every year, Target Marketing surveys its readership to find out what media they are using and where they are spending their marketing dollars. Here is a look at five takeaways specifically as they affect multichannel and print. 1. Digital media continues to grow. As we would expect, digital media show the highest levels of growth… Read More »

Digital – it’s the data, dummkopf!

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“Only 2% of the 50 trillion pages printed today are done digitally.” Will the number of ‘pages’ being printed continue to explode, no matter what printing process is used?  Probably.  But the places that printing is being printed, may not be at the local print shoppe. Print consumption is platform agnostic nowadays, and importantly, ’print’… Read More »

Storytelling in the Business World

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Recently I’ve been thinking about why stories are so important to the growth and development of an organization. How do stories have such a profound ability to influence the way we think, and why do they matter so much to a brand’s identity? I started listing what it is that draws me to a story,… Read More »

5 Marketing Ideas Using 3D Printing

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3D printing has been compared to the light bulb, the steam engine, and cars and airplanes. It’s not just a new way to manufacture things. It changes the way we do things. It’s changes the way we manufacture, the way we design. It changes the nature of logistics. But what about marketing? When we read… Read More »