Increase the Value of Your Email Marketing Efforts

By on March 4th, 2014 - Comment

Would you like to give your customers the marketing messages they want, the way they want them? Of course you would. That’s why you need to make the most of your email marketing. With up to 77% of customers preferring to get their marketing messages via email, it’s time to make sure you are getting…

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Solving a Problem with 3D Printing: Part 2

By on February 28th, 2014 - 3 Comments

Last Friday, I posted about my experiment with Hudson Printing to solve a real-life problem using 3D printing.  The problem is that my mother’s beloved Elna sewing machine had a worn gear, rendering it useless. For years, my mother has bemoaned its loss. Now perhaps for the first time, there is a solution — thanks…

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What Was Happening In Februarys Past?

By on February 27th, 2014 - Comment

Sometimes it feels like all the world does is change. But maybe not so much. In the midst of this frozen winter, February seemed a good time to take a look back at what’s been happening on TDN for the past three years. So let’s take an informal look back at topics, by year. February…

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Stop the Personalization Snobbery!

By on February 25th, 2014 - 2 Comments

A funny thing happened to me today. I received a postcard in the mail, and I was unbelievably impressed by the targeting. I couldn’t believe how timely and relevant this mailing was. We are in the process of moving across town, and part of the logistics of selling this home and moving into a new…

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AR: Showered With Praise, or The Doors of Perception…

By on February 24th, 2014 - 5 Comments

Last week, Margie Dana’s Print Tip discussed Augmented Reality (AR), and how Coastal Industries used AR in its Buyer’s Guide—essentially a shower door catalog. Augmented Reality, for those not in the know, is a technology that aims to, among other things, make print interactive, or bridge the gap between print and electronic media. An AR…

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Solving a Problem with 3D Printing: Part 1

By on February 21st, 2014 - 3 Comments

Earlier this week, my mother was expressing frustration — again — that she cannot use her much beloved Elna sewing machine. She’s tried others, but even the most expensive professional machines don’t cut it for her. She loves her Elna, and nothing else will do. The problem is that it has a small plastic gear…

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The Dos and Don’ts of Multi-Channel Marketing

By on February 20th, 2014 - Comment

Building a successful multi-channel marketing campaign is a bit like making a cake. For the recipe to be a success, you need to add all of the right ingredients. In order to help you do so, let’s take a look at some quick dos and don’ts for executing multi-channel campaigns that will keep your clients…

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Can Social Media and Direct Mail Merge Seamlessly?

By on February 20th, 2014 - Comment

“Social media isn’t a fad, and I think we can all accept that,” said moderator Barbara Pellow, Group Director of InfoTrends, in January’s webinar sponsored by Canon Solutions America. This we know: social media isn’t a new trend. It has an established yet evolving role within the marketing sector. So the question becomes, how does…

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Useless Personalization: Would You Have Stepped In?

By on February 18th, 2014 - 5 Comments

I saw something odd in my mailbox this morning. It was from a local auto dealership. It was personalized based on my use of their service center . . . once. I opened it, and two lines caught my eye. The first line was in the opening of the letter. “Heidi, I noticed you haven’t…

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Publishers: Multi-channel Means “Print First”

By on February 17th, 2014 - 1 Comment

A study conducted by WoodWing Software, a multi-channel publishing system developer, found that when publishers think multichannel, they think print first. In the study, WoodWing surveyed a total of 125 participants, mainly from the Americas (38%), Europe (54%), and the Asia-Pacific region (8%), asking about their publishing strategies and the use of social media. The…

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This Press Release Did Everything Right

By on February 13th, 2014 - 4 Comments

Many organizations are rediscovering the role of public relations in content marketing. As an editor, I get over a dozen press releases every day. The four most common failures I see are: Not understanding the difference between “news” and “promotion.” Taking too long to get to the point. Failing to help me see/intuit/perceive a potential…

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Three Models for 3D Printer Use

By on February 12th, 2014 - 3 Comments

I’ve been researching the use of 3D printers for an upcoming article in Printing Impressions, and I’ve done a number of interviews with printers with 3D machines and read a number of case studies, as well. It seems to me that, in our industry, there are three basic business reasons / business models for investing…

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How Pizza Changed the B2B Customer Mindset

By on February 12th, 2014 - 1 Comment

Post provided by IWCO Direct.  We all know that technology continues to transform the ways companies serve consumers at a rapid pace. But have you thought about how these new conveniences are changing the mindset of B2B customers? One of the most noticeable changes is how access to real-time, detailed information in peoples’ personal lives…

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The Game’s Afoot! Media Lessons from Sherlock Holmes

By on February 10th, 2014 - 4 Comments

Like many, I’ve been hooked on the BBC’s Sherlock Holmes reboot Sherlock, which concluded its third series a couple of weeks ago and which, I am happy to hear, has been renewed for a fourth. The idea of setting Sherlock Holmes in the present day is not without precedent; after all, many literary, film, and…

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Meet the Niagara

By on February 6th, 2014 - Comment

“Exhilarating and fast” is how VP of Marketing Francis McMahon describes the integration of Canon and Océ in his PRINT-13 interview with Mark Michelson of Printing Impressions magazine. In the interview, McMahon explains how the integration of the two companies allows them to do more for customers than ever before. Joint R&D, funding, training, programming,…

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