More Great Uses of QR Codes

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The other week, I talked about recent data showing that QR Codes are far from being on their way out. In fact, the numbers show that their use is growing. As if on cue, I then saw QR Codes in several new places, and of course, I scanned them. The first was on the label… Read More »

Patently Obvious

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If I were to stand on stage in front of a crowded audience and announce, “Ladies and gentlemen: Amos Dolbear,” I would probably hear crickets chirping—figuratively, if not literally. And, because of Amos Dolbear, I could use that chirping to figure out the temperature of the room. Dolbear (1837–1910), nicknamed “Dolly”—I’ll bet he loved that—was… Read More »

Night Writer

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One of my favorite stories from printing history—and a great example of historical irony, as well as how we are sometimes forced to adapt to new technology—concerns Johannes Trithemius, a German monk who had been born about a decade after the invention of the printing press. As we all know, the printing press was a disruptive… Read More »

QR Codes: What the Numbers REALLY Say

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Lately, there has been a lot of talk that QR Codes are dead, that as a response mechanism they are passé in favor of sexier approaches like augmented reality (AR) and near-field communications (NFC). However, the data don’t support this claim. This week, I released a complete front-to-back update of “QR Codes: The Data Speaks,”… Read More »

Of Fonts and Fears

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After glancing at the calendar this morning, I decided that for the rest of the day, I’m going to set everything I type in 13-point Helvetica. Why? It’s a long story, as I imagine you have come to expect by now, that takes us through Medieval Switzerland and the world of opera. Helvetica is one… Read More »

5 Tips to Increase Email Open Rates

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As every marketer knows, mastering email marketing is an ongoing process that is necessary for the success of your organization. Between sending out promotional email blasts, content marketing, and writing personal emails to customers and prospects, it has been proven to be a great way to connect and communicate with your audience. However, it does… Read More »

Kudos! Self-Promo that Motivates to Action

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Yesterday, I opened a birthday card sent to me by Innovative Business Products. I was pleasantly surprised by what I saw. The card was bright and colorful, and my name was drawn in icing on top of the cake. Thank you, IBP, for not personalizing the number of candles on the cake! Inside was a… Read More »

Experiencing the DMA &Then Event

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The &THEN event, brought to us by Direct Marketing Association (DMA), is the one immersive marketing experience that was designed with the most varied perspectives of the world’s best brands and marketers—the CMOs, creatives, analysts, writers, strategists and thought leaders who get it and get you. I attended the event in early October held in… Read More »

Orange Was the New Red

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If there is one color associated with this time of year (autumn, in case you are reading this in the future) it is orange. From the leaves that are falling, to pumpkins, to Halloween decorations, and, well, to Syracuse football, it’s an orange world. And yet, if I were writing this prior to the 16th… Read More »

32% of Retailers Acquire Mobile Numbers Via Print

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As the world goes mobile, this seems to threaten the security of print. Yet the need to obtain mobile numbers is one of the drivers for print. According to Experian Marketing Services, 32% of retailers use print campaigns to gather mobile numbers. This follows web forms, email, and mobile direct. Mobile marketing isn’t going to… Read More »