THE STATE OF OUR INDUSTRY: IMPROVED BUT FAR FROM TAKEOFF SPEED

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In a few weeks we will publish our annual State of the Industry Report. The report describes our industry’s performance as improved but still far from “takeoff speed,” or those consistently healthy gains that lift prices and margins. Among the key results: Sales have now increased three consecutive quarters, by an average of 2.4% per quarter, our… Read More »

Superbowl Ads Prove Repeated Exposure Works

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Encourage your clients to take a lesson from Superbowl advertising. According to Neilsen, when viewers were exposed to a Superbowl ad during the pregame, as well as during the game, that ad scored higher on likeability. Viewers were also more likely to remember the ad correctly. That is exactly the response your clients want from… Read More »

The Time Management Centerboard

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Sailing itself, while detail oriented, is a simple concept. So is Time Management. There is preparation and planning and there’s execution. What occurred to me as I was splashing through Duxbury (MA) Bay in a Marshall 15 is that my sailboat moves when the wind pushes it, but the direction is determined mostly by the… Read More »

Pass the Bubbly

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A month or so ago, I was binge-watching on Hulu+ the British comedy panel quiz series Q.I. (Quite Interesting), simultaneously the most fascinating, funniest and, at times, bawdiest TV program on the air (Stephen Fry hosts four British comedians who answer impossible questions about obscure knowledge—right up my alley!). In an episode called “Kitsch,” the… Read More »

Mo’ and Mo’ Betta QR Codes

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QR Codes continue to get better. That is, the content on the back end of them, anyway.  I want to share with you the last three QR Codes I’ve seen on products, and all of them were very well done. Cybex Elliptical: The first was on an elliptical machine at Planet Fitness. It was right… Read More »

Is Your Marketing Working?

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Your business spends all this time, money, and resources on marketing your products and services. But, is it even worth it? The only way to tell if your organization’s marketing is working is through proper reporting and analytics. If your marketing efforts aren’t trackable, they’re not even worth doing. It’s time to take a good… Read More »

Bicycle Couriers

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Last November, I spent a night in Northampton, Mass., and no trip to Northampton can be complete without a stop at the Northampton Brewery. One of the specialties at the time was called the Juggernaut IPA, which was very good. (Hoppy? Well, it was rather like having one’s sinuses filled with thousands of tiny, hyperactive… Read More »

New Marketing Hires Have These Skills — Do You?

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When marketers — your customers — are looking to make new hires, they are hiring people with specific skill sets. Those skill sets translate into the types of marketing campaigns these new marketing hires will be creating and the skills and expertise they expect from their print suppliers. Does what you offer match what they… Read More »

In Marketing, Timing Is Everything

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Have you ever gotten a marketing piece that made you think, “Gosh, these people don’t know my business at all!” My husband, who is the director of facilities for a private high school, feels this way a lot. In fact, here is the pitch that landed in front of him this morning. Hi, STEWART, Remember… Read More »

Power Windows

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A few years ago, while in England, I visited Canterbury Cathedral. (We were on a pilgrimage and we all told tales as we trekked southward, a doughy poet feverishly writing them all down in rhyming couplets; and as the Miller told his tale, our faces, at first just ghostly, turned a whiter shade of pale.… Read More »