Content Marketing Outline

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There’s no question about it. To succeed in today’s digital world, your business needs to have a content strategy in place. A content strategy allows you to create, manage, and measure all of your content marketing efforts to make sure your organization is producing effective and relevant content consistently to your audiences. That’s why where… Read More »

MINI Cooper: Covert Data Gathering

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I recently read a case study on a smart multichannel campaign by BMW utilizing personalized URLs. It’s an older campaign, but a good one, and there is an interesting lesson about the use of survey questions that we can all draw from. It’s true that consumers are becoming more and more comfortable giving out personal… Read More »

Want More Print Jobs? Add Mobile

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Mobile is all around us, but too few printers are integrating mobile into their clients’ multichannel marketing campaigns. As the marketing environment continues to fragment, not offering the ability to integrate mobile is like sending your competition a hand-addressed invitation to woo your clients. Offering mobile integration in a multichannel world is a must. Here… Read More »

Tips for Creating a Content Calendar

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Fresh, well-written, and relevant content is an integral part of a successful marketing plan of any modern business. Effectively managing content is also essential, however. Content management strategies include releasing the right content at the right time, using content designed to speak to a specific audience, and making certain that you’ve got a healthy supply… Read More »

Multichannel Lessons from Stanley Steemer

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This morning, I read a great article on how Stanley Steemer cleaned up its messy email and direct mail marketing and achieved: 33% increase in response rate (bookings) through its direct mail efforts, 200% increase in response rates from its first DM acquisition campaign, and 20% month-over-month increase in online bookings resulting from email. Here… Read More »

Be the Hero: DeDupe!

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This week, my husband and I received solicitations from Geico. We received the identical solicitation — personalized with “Stewart! Stewart! Stewart!” and “Heidi! Heidi! Heidi” — to the identical address on the same day. Why Geico doesn’t de-dupe its mailing list, I’m not sure. Perhaps it can afford to mail solicitations to both husband and… Read More »

Should Your Marketing Plan Be Updated?

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There are goals in every organization. When you began your business, you created a plan. Have you met those goals? Sometimes it can be difficult to tell if you need to make changes, especially when your business has grown and everything is running smoothly. Should you be considering a new plan this year? To determine… Read More »

Enhance Your Team’s Performance

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Working on taking your team’s performance to the next level? Do they need a manager, a coach, a leader or all three? Which one are you? There is a difference in what each one of these approaches brings to the team and it’s more important than ever to review the resources you have and your… Read More »