By Richard Losch on March 27th, 2012 - Comment
What is your organization doing to improve its value for the shareholders and stakeholders? Companies in general, and specifically those in the print and communication industry, have been working hard to improve profits and increase EBITDA as the economy continues to be depressed. Our industry not only has the economy to deal with, we are…
By Nicole Schappert on March 26th, 2012 - Comment
Spectra Integration (Columbia, SC) is a full-service incentives, marketing, print, and fulfillment company that is focused on integrating strategies and technologies to help its clients grow their businesses. The company’s mantra is Outsource to the OneSource. Spectra Integration provides clients with a comprehensive offering of integrated services, including the ability to tailor campaigns, increase response…
By Heidi Tolliver-Walker on March 23rd, 2012 - Comment
I recently had the opportunity to listen in on a discussion about printing QR and other 2d codes on mugs and cups. It was fascinating to hear about the technological challenges (and solutions) and to be a fly on the wall regarding some of the opportunities that presents. Let the fly share a little of…
By Nancy Scott on March 22nd, 2012 - Comment
In mid-March, a new LinkedIn Group — Digital Postal Mail and e-Postal Cloud Solutions — popped up. The first question posed to the group was, “With Doxo, Zumbox, Intuit’s Mint, PageOnce, Pitney Bowes’s Volly, and Manilla leading the way, what demographic is likely to be the first to adopt?” So who are these new digital…
By Guest Contributor on March 21st, 2012 - Comment
The other day, as I was renting the latest blockbuster hit from the bright red video kiosk beside my pharmacy, my wife called from her vehicle to me about how she wished there was a candy machine beside the video rental device. I related to her that this is the basis of transpromotional marketing! She…
By Nicole Schappert on March 19th, 2012 - Comment
The last drupa international print fair and the upcoming one have both been characterized as the “inkjet drupa.” This seems appropriate especially given how inkjet technology has steadily advanced and become buzz-worthy in recent years. This year, high-speed inkjet manufacturers will be out in full force to display their newest and greatest inkjet solutions at…
By Bryan Yeager on March 16th, 2012 - 5 Comments
The Encyclopedia Britannica made headlines earlier this week when it announced that it was “stopping the presses” and ceasing publication of its print edition after a strong 244-year run. From a business standpoint, one can understand why this inevitably needed to happen: Encyclopedia Britannica Inc. has sold just 8,000 sets of its latest 32-volume, $1,395…
By John Foley on March 13th, 2012 - 6 Comments
Over the next few weeks, I’d like to share articles in a series that is focused on one major theme: How companies in the printing industry can use inbound marketing to grow their business. Here is Part 1! Every business dreams of those “easy” sales. The sales where customers virtually fall into your lap. Don’t…
By Debra McMahon on March 13th, 2012 - 1 Comment
Do you know which stock is the top performer of the past 25 years? Guess again. (You said Apple, didn’t you?) After you’ve exhausted your list of high-tech guesses, I will point you in the opposite direction. Think nuts and bolts. Fastenal, a hardware supplier founded in 1967, is up a staggering 38,565 percent since…
By Nancy Scott on March 12th, 2012 - Comment
The CMO Council reports that marketers want an agency partner who can “do it all” — mobile, social, multi-channel, web, search, CRM. Ouch! Is this demand reasonable? It may not matter, since 58 percent of marketers say they aren’t happy — and disgruntled marketers lead to shaky vendor relationships. It happened suddenly last summer when…
By Heidi Tolliver-Walker on March 9th, 2012 - 1 Comment
I recently ran across a company that produces personalized newsletters for healthcare providers. The solution, called PENS, marries patient data from hospitals and other care providers with targeted content. Based on the services and treatment in the patient’s health history, the healthcare provider can send out targeted newsletters that are relevant to each individual recipient’s…
By Nicole Schappert on March 6th, 2012 - Comment
It’s true! The Digital Nirvana now has it’s very own Twitter account! Follow us at TDN_Blog and stay up to date on the latest and greatest posts. You may even find occasional links to informative webinars and industry-related white papers.
By Trish Witkowski on March 5th, 2012 - Comment
This week’s fold comes from SPC, Specialty Print Communications in Niles, IL. This Mystifying High Speed Inline Pop-up Mailer is a self-mailing piece printed on 100 lb. sterling matte text. Amazingly, these mailers were finished 100% inline from end to end. This is a great example of an exiting mailer than can be printed in…
By Heidi Tolliver-Walker on March 2nd, 2012 - 3 Comments
The high volume of catalogs I receive has always irritated me, but after doing a series of interviews with printers who have installed the new generation of high-speed inkjet presses (those capable of producing commercial quality color), they irritate me even more. It’s time to stop sending bulk catalogs — period. I’m one of those…
By John Foley on February 28th, 2012 - Comment
As someone that primarily works with companies in the print, mail, and fulfillment industries, I spend a lot of time at trade shows and conferences that target those groups. Those events provide me with opportunities to network with customers and prospects, but they also help me to stay informed of trends that effect companies in…
