How This Direct Mailer Almost Got It Right

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Yesterday, my husband teased me that I’d gotten a direct mailer from the Baltimore County Department of Aging. Not him — just me. Okay, the years are creeping by, but I’m not close to retirement age yet.  Plus, we don’t even live in Baltimore County. When we officially get “old,” we’ll be creeping our walkers… Read More »

Maintaining Consistency in Marketing

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In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track who and how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in… Read More »

It’s About Time

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About 10 years ago, the battery in my wristwatch died. It was one of those watches that didn’t have a user-replaceable battery; it needed to be taken to a jeweler’s, and—given my penchant for both cheapness and laziness—I never quite got around to it. But at the time, I was routinely carrying a mobile phone… Read More »

Inkjet Color Training – What Can It Do For You?

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Although you have been in the printing business for many years and quite successful using offset or toner-based technology, when you make a transition to production inkjet technology, there are new skills to be learned—one of which is color management.  Color management is a holistic process with inkjet technology.  It starts when the design is… Read More »

Kahanec: Inkjet Changes Everything

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As we near drupa 2016, I had an opportunity to interview Cheryl Kahanec, Earth Color’s EVP Digital, about what she was looking forward to most. Her answer was unequivocal: high-speed inkjet. Why? Not just because drupa offers the opportunity to see so much technology in action, but because it provides an opportunity to take a… Read More »

The Sting

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Some years ago, I was flying from Albany to L.A. and, thanks to a blizzard, I had missed my connection in Chicago. As a result, I had to go standby on the next flight out which, as you likely know, is one of the most unpleasant things you can do. I was literally the last… Read More »

The Magic is “IN” the PRINT (pssst, what’s that mean?)

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Observation – when the Harvard Business Review and Advertising Weekly are both talking about the potential of Augmented Reality to drive sales for marketers, we printing passion-istas may want to pay attention. From Ana Javornik, writing in HBR on 18 April 2016: “Basically, if the AR experience is just a one-off episode, which was true… Read More »

Must Have Data for Multichannel Marketing

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If you are doing multichannel marketing and haven’t seen Neilsen’s new report “Comparable Metrics: Q4 2015,” just released yesterday, then you need to download a copy. The report includes a wide variety of digital media, including TV, radio, TV connected devices, and PCs. But what strikes me most in this report is the data on… Read More »

QR Codes: Do This, Not That!

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When do I see QR Codes more and more these days? On plants, flowers, and seeds. It’s a perfect use for QR Codes, and if you’re printing packaging or collateral for suppliers of gardening products and they are not currently using QR Codes, perhaps it’s something you should suggest. HOWEVER, these QR Codes have to… Read More »