Cleaning Authority Does QR Codes Well

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I am seeing more and more direct mail campaigns with QR Codes done well. Cleaning Authority provides yet another example of how you can use QR Codes to help your customers boost their direct mail results. Cleaning Authority is a national housecleaning service, and the other day, I received a simple self-folding mailer with a… Read More »

Olympic Printing?

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The 2016 Rio Olympics are in their final weekend, another slate of medalists goes into the record books, and Michael Phelps returns to his tank at SeaWorld, cups and all. Truthfully, though, I can’t say I’m much of an Olympics fan (although I do like the Winter Games marginally more), but I probably would be… Read More »

Why You Need to Know Your Forest Stats

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Earlier this week, I stopped into my local Verizon Wireless store to pay my bill and save a stamp. After making my payment, the salesperson went to print my receipt, and while he was away from the desk, I received one by text. When he got back, I joked about the double receipt and said… Read More »

A Nose By Any Other Name…

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Last month, the Saratoga Shakespeare Company kicked off its annual “Shakespeare in the Park” performances up here in Saratoga Springs, N.Y. They are doing Romeo and Juliet in August, but the July performance was actually “Rostand in the Park,” a production—and a highly enjoyable one—of Edmond Rostand’s Cyrano de Bergerac, the 1897 play about the proboscally prodigious swordsman and… Read More »

Tale of two AR campaigns

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Last time, I touched on how, in this industry, we are essentially chasing augmented reality (AR) from behind. What we see on product packaging and the retail shelves is what was being produced months ago. By the time it shows up for us to see, it’s already out of date. MJ Anderson, CMO of Trekk,… Read More »

Chasing AR from behind

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The other day, I had a conversation with MJ Anderson, CMO of Trekk, one of the companies on the forefront of mobile technologies like augmented reality (AR) and virtual reality (VR) with a focus on how they drive the world of print. A lot happened in that conversation, but there is one point I’d like… Read More »

How to Turn Your Website into Your Top Sales Rep

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The gap between your print business and the digital world is shrinking…fast. The fact is, your customers are out surfing the web right now, sharing stories on social media, utilizing Web-to-print solutions and possibly researching your print business. An effective website not only sends your customers a message about your business and brand, it can… Read More »