Are Younger Designers Unaware of Local Printing and Support?

By on May 25th, 2014 - 8 Comments

I have been stirring the pot around LinkedIn, asking questions related to digital print quality and particularly graphic designers’ and print buyers’ perceptions of what digital is capable of producing. While there are designers and print buyers who understand the full capabilities of digital production, there is still notable misperception that digital still offers more…

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Wide Ranging Responses to Digital Print Quality: Who’s Right?

By on May 20th, 2014 - 3 Comments

Last Friday, I wrote a post on data in “The Digital Print Survey: 2014″ published by WTT / Unisource on the issue of print quality. I cited data that 61% of respondents indicated that quality was either “as good as” or actually better than offset. Yet high percentages of respondents cited print consistency, color matching,…

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Big Game Hunting

By on May 16th, 2014 - Comment

Next week, Enfocus Software will be hosting a “Virtual Safari” which, for me, has much greater appeal than an actual safari in that it avoids bugs, malaria, snakes, and crocodile and hippopotamus attacks. (Yes, it is actually true that more people are killed by hippopotami than lions, tigers, crocodiles, or even sharks. A traumatic childhood…

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All new Fold of the Week!

By on May 15th, 2014 - 1 Comment

What should a company do when it wants to change its name? Throw a great party, of course! This week’s selection, designed by Prismatic (hellprismatic.com) and produced by Lawton Printers (lawtonprinters.com) of Orlando, offers a really fun modification to the always exciting and varied tulip fold format. By adding a reverse panel to the cover, the opening experience is…

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The Survey Says: Digital Print Image Quality

By on May 14th, 2014 - 2 Comments

If you haven’t checked out The Digital Print Survey conducted by What They Think and Unisource (March 2014), it’s a fascinating read. While the results are not projectible to the industry at large, the results are drawn from nearly 400 responses and provide a compelling look inside the shops of a representative cross-section of digital…

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Building Your Web-to-Print Relationships

By on May 14th, 2014 - 2 Comments

Having a web-to-print storefront can be extremely beneficial for businesses. Through setting one up, a printer can save time and resources when it comes to the process of taking orders. However, while an online storefront may accomplish the goal of reducing the printer’s workload, could it end up meaning less business in the end? Is…

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Direct Mail: The Power of Consistency

By on May 9th, 2014 - 3 Comments

Last Friday, I posted about a conversation I had with Mark Pageau, vp sales at Darwill, about how direct mail results can be sabotaged by post-mail factors unrelated to the mailing itself and, consequently, the importance of helping marketers think through the entire sales funnel when results are not what they expect. Another issue that…

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Are Your Clients Reading Your Blog?

By on May 6th, 2014 - 2 Comments

When it comes to prospecting for new digital print business, talk is about inbound marketing. That means drawing people in (largely online) rather than pushing information out. That translates to social media, SEO, and blogging. But what should you be blogging about? Is just having a blog “out there” enough? Do you need to have…

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“My Direct Mail Isn’t Working”

By on May 3rd, 2014 - 1 Comment

I’m sure you’ve heard this as an excuse not to print direct mail, right? I had a fascinating discussion with Mark Pageau, vp sales at Darwill, yesterday about this very topic. You know how he responds? He asks a question: “What’s happening in the rest of your sales funnel?” Mark has discovered that, very often,…

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Utilizing Multi-Channel Marketing, the Right Way

By on April 30th, 2014 - Comments Off

What is Multi-Channel? Multi-channel marketing is the use of many different channels, such as direct mail, print, digital, and social media platforms, to spread one consistent, comprehensive, and effective marketing campaign. As a marketing or print service provider, it is important to promote the solutions that enhance the life of your brand as well as…

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Book Publishing Made Easy with Inkjet Technology

By on April 28th, 2014 - Comments Off

When we talk about inkjet technology and its benefits, the conversation tends to revolve around transaction (invoices, bills, statements) and promotional (direct mail) pieces. But in this webinar titled Inkjet: Implications for Book Printing Manufacturers and Publishers, InfoTrends’ Group Directors Barbra Pellow and Jim Hamilton bring book printing into the conversation. As they highlight, book…

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All the Signs Are There

By on April 28th, 2014 - 3 Comments

Last week, I was in Orlando for the International Sign Association’s Sign Expo 2014, which was only the second Sign Expo I had covered (last year in Las Vegas was the first). It’s an exciting show, with the printing and electronic technologies I normally cover being presented from a bit of a different angle. An…

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Millennials prefer PRINT coupons . . . yes, really!

By on April 27th, 2014 - Comments Off

According to The Valassis Shopper Marketing Report, conjunction with market research firm Ipsos, traditional print formats (newspapers, inserts and direct mail) remain the preferred sources of grocery and drugstore coupons, especially among Millennials (ages 18-36). Millennials? Yes, that generation that marketers appear to have written off as mobile and online-only. Incorrectly, it appears. In fact,…

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Generate New Traffic with Old Content: It’s Easy!

By on April 24th, 2014 - Comments Off

Any printer who reaches out to current and prospective customers with useful information knows how important content marketing is to growing the business … and any advice about how to intelligently recycle the content investment is worth considering. After all, not every customer will see what you’ve posted the first time, so why not give the audience a…

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Survey on Digital Print Production Issues Released – And It’s Free!

By on April 22nd, 2014 - 1 Comment

Want objective input on the production and quality challenges still being faced by digital printers and the resources required to overcome them? Unisource and WhatTheyThink recently released a joint Digital Printing Survey that will tell you. Best of all, it’s free! Among the topics covered: Services and equipment offered Digital equipment and revenue Variable data…

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