Car Dealership Almost Gets 1:1 Printing Right: Part 2

By on August 12th, 2014 - 1 Comment

A few days ago, I posted about my local car dealership and how, while they must be commended for regularly using their knowledge of my relationship with the dealership, along with their knowledge of the make and model of my SUV, they keep falling short of what they could be doing. I want to add…

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Car Dealership Almost Gets 1:1 Right

By on August 9th, 2014 - 9 Comments

One of the only places from which I get personalized direct mail is the auto dealership that occasionally services our SUV. I received another personalized piece this past week, and while I think they continue to do a better-than-static job of things, I continue to see omissions that could make the difference between us buying…

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USPS Promotes Emerging Mobile Technology

By on August 7th, 2014 - Comment

The United States Postal Service is running an Emerging Technology promotion for business mailers who incorporate Near Field Communication or Augmented Reality into their direct mail (Standard Mail letters and flats. Nonprofit Standard Mail letters and flats). The promotion is part of a USPS effort to promote the “best practices for integrating direct mail with…

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Social Media Tipping Point

By on August 7th, 2014 - Comment

For years, industry experts have proclaimed that the time will come when social media marketing is as effective as traditional marketing. Some are suggesting that the release of a very successful new album using only social media may provide a blueprint of future marketing successes and act as a tipping point. Late last year, Beyoncé released her latest album, Drunk…

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Create Long Term Success with Web-to-Print

By on August 6th, 2014 - Comment

Web-to-print is a valuable tool in your toolkit when it comes to creating long term success for your printing business. Web-to-print solutions offer your customers outstanding flexibility, cost effectiveness, and control over their end product, making you their go-to solution for their printing needs. So, what are you doing wrong? Although web-to-print poses a great…

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1:1 Printing Isn’t a Fix-All

By on August 5th, 2014 - 7 Comments

Last week, I posted my nutshell summary of the state of 1:1 printing. My summary has solicited some reactions around the industry — some of them quite strong. One printer represents many others when he writes, Your summary of the past year may be valid in the digital info world in general, but absolutely off…

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FOLD of the WEEK: Angel Iron Cross Invitation with Layered Die Cuts

By on August 1st, 2014 - Comment

This week we offer a creative spin on a Fold of the Week favorite – the Iron Cross Fold. Produced by Trabon and designed by VML Advertising for The Children’s Place Angels’ Gala, this dramatic invitation features a detailed angel-wing-shaped die cut on every panel. The layered panels create not only a lovely reveal, but…

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The Things from Inner Space

By on July 31st, 2014 - Comment

Nebula- and Hugo-winning science-fiction author Robert J. Sawyer is perhaps best known by non-sci-fi fans as the author of FlashForward, a pretty good novel that was made into a pretty bad TV series back in 2009 (premise: everyone on Earth blacks out for two minutes and seventeen seconds and has a vision of the future). A few…

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Hearing the Voice of Our Best Customers

By on July 31st, 2014 - Comment

In his blog “How to Protect Market Share,” burnsattitude.wordpress.com, Kevin Burns writes the following: “A recent survey of senior executives showed 80% believed that their organizations offered a superior customer experience. When surveyed, only 8% of their customers actually agreed.” Maybe those executives are in industries that are growing rapidly, have work to spare, and only…

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State of 1:1 Printing 2014

By on July 29th, 2014 - 2 Comments

If I had to summarize the state of 1:1 printing for 2014, what would it be? This morning, I released the 2014 update to my state of 1:1 printing report. As I sit back and think about what really sticks out to me based on the case studies, the interviews, and the data I have…

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The Inkjet Evaluation: A Comprehensive Overview from InfoTrends

By on July 28th, 2014 - 2 Comments

To no surprise, most players within the print production industry are turning heads towards the acquisition or utilization of digital inkjet technology. Until recently, print enterprises relied mainly on offset technology; however, the print pattern continues to shift towards high speed inkjet systems that produce high volumes in transaction, direct mail, and books. Why the…

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Spelling DOES Matter! University of Texas Misspells Its Own Name on Player Bios

By on July 26th, 2014 - Comment

I have recently been reminded of the printer I ran across who has a full-time proofreader on staff who reads every document it prints. As a political mailing specialist, you can imagine how much egg it has kept off its clients’ faces over the years. I’m not saying that everyone should hire a proofreader, but…

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Survey: 23% of Retailers See 11% Cumulative Lift Using Personalization

By on July 23rd, 2014 - Comment

If you want to know how your customers and prospects expect to be marketed to (what they set as their norms), look at retailing. To this end, the study “Personalization Comes of Age: 2014 Retailing and Consumer Insights” from the e-tailing group, is very enlightening. According to the study, the top seven things on marketers’…

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How to Utilize NFC for Print Marketing

By on July 23rd, 2014 - Comment

Near field communication, or more commonly referred to as NFC, is a current and fast-growing technology that can be extremely beneficial for marketing and in particular, print campaigns. Are you looking for new ways to make your print materials more engaging? NFC poses a great opportunity for you. Watch the video below to learn all…

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What’s Missing from Your Omni-Channel Marketing Strategy?”

By on July 22nd, 2014 - Comment

Canon Solutions America will host an “Ask the Experts Roundtable” entitled “What’s Missing from Your Omni-Channel Marketing Strategy” on Oct 27th at 12:30 PM at the Direct Marketing Association Conference being held in San Diego, CA. The roundtable Group Leaders will be Elizabeth Gooding, President, Gooding Communications Group, and Sheri Jammallo, Corporate Enterprise Segment Marketing…

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