3D Adoption and the National Retail Print Shops

By on July 9th, 2014 - 2 Comments

3D printing is a topic I’ve written a lot about lately, and the commercial printing industry is still trying to figure out how it fits — or if it fits — into the mix. I’ve written a number of posts on 3D printing over the past several months, so I won’t repeat my comments here…

Continue Reading...

5 Tips for Motivating Your Sales Team to Learn New Skills

By on July 9th, 2014 - Comment

Having to learn a new way of doing things can be stressful. If your sales team is stuck in a rut of outdated selling techniques, try these tips to encourage them to update their skills. Make the Benefits Clear Involve the Team in Choosing Training Methods Set Clear Goals To see these tips further explained,…

Continue Reading...

How Do You Handle Gut-Driven Marketers?

By on July 6th, 2014 - 1 Comment

According to a new study from The Economist Intelligence Unit, sponsored by Applied Predictive Technologies (APT), senior managers and executives are most likely to say their marketing decisions are driven by data, but when it comes right down to it, they are more likely to trust their own intuition. When asked to characterize their individual decision-making style,…

Continue Reading...

Is Now a Good Time to Target Ad Agencies?

By on July 1st, 2014 - Comment

A recent survey of advertising agencies, conducted by STRATA, finds that ad agencies are bullish on growth in their businesses. If you’ve been thinking about taking your digital output expertise into this area of the marketplace, now might be a good time to do it. Here are some encouraging numbers from the survey: 62% of…

Continue Reading...

Innovation Ennui: Hidebound by History. Is Print’s Prudence proof of Paralysis?

By on June 30th, 2014 - 1 Comment

Many years ago, when I was president of one of the first quick printing franchisor companies, a wise-man counseled me with this pearl — smart franchise companies know that almost allgood marketing ideas do not occur at franchise HQ, instead they happen on the front lines — in the franchised locations, as the result of…

Continue Reading...

How Do We Fix the “Lack of Designer Training” Issue?

By on June 27th, 2014 - 6 Comments

I’ve been blogging a lot lately about misperceptions by designers and marketers about the capabilities of digital presses or how to optimize a file for output on a digital (as opposed to offset) press. Some may have no understanding of the differences between digital and offset because they’ve never had production training. For others, their…

Continue Reading...

5 Tips for Handling Social Media Complaints

By on June 25th, 2014 - 2 Comments

Social media provides your business with a flexible way to get in touch with your customers and build a loyal relationship. But what happens when it provides customers with a public means to complain about your business? Follow these five steps to navigate complaints as painlessly as possible: Monitor your social media channels. If a…

Continue Reading...

USPS Webinar on Saving $ on Mailing Costs – Today 1 PM

By on June 24th, 2014 - 1 Comment

We all know that bad mailing addresses are costing marketers money — and a lot of it. Bad addresses can also frustrate and alienate customers. But how do you fix it? The USPS is offering a seminar today at 1 PM to provide some answers. The seminar is designed to help participants: Understand how customers…

Continue Reading...

Blogito Ergo Sum

By on June 23rd, 2014 - 2 Comments

This week, Margie Dana’s Print Tip explains “why a printer’s blog is the first thing I look for.” She says: A blog lets you share interesting insights about your company as well as establish your true colors. It’s not about equipment or how old your firm is. It’s about business-related information and opinions. It’s (hopefully)…

Continue Reading...

Saying “Sorry” Feels Better in Print

By on June 20th, 2014 - Comment

Speaking of the benefits and value of print (see Tuesday’s post), this morning I bear a tale of two apologies. Several weeks ago, Shutterfly mistakenly sent a promotion to thousands of customers congratulating them on new parenthood and encouraging them to preserve their memories with a photo book. Unfortunately, many of the recipients were not…

Continue Reading...

Great Resource for Promoting Print

By on June 17th, 2014 - 7 Comments

If you haven’t been to the Print Is Big website, it’s worth checking out. There are some great stats there to wow your clients and reinforce the value of continuing to use print. For example, in a world in which marketers are constantly being told that “print is dead,” here are some stats regarding industry…

Continue Reading...

Get Your (Augmented) Reality Check!

By on June 13th, 2014 - 1 Comment

You’ve heard about Google Glass(es) before, right? But have you seen those magazine advertisements that come to life on your smart phone? You might be thinking of QR codes, which isn’t too far off, but I’m referring specifically to a leading-edge technology that facilitates the most digitally enhanced communication pieces. The technology, Augmented Reality (AR),…

Continue Reading...

Are You Missing an Opportunity to Help Clients with Data?

By on June 13th, 2014 - 2 Comments

According to a recent study from NetProspex (“State of Marketing Data: 2014″), B2B marketers are missing basic and easily accessible information to help with their personalization and targeting efforts.  Twenty-six percent do not even know the contact’s industry and 20% don’t know their revenues or number of employees. What’s notable here is that this type…

Continue Reading...

25 Tips for Successful Content Marketing

By on June 11th, 2014 - 1 Comment

According to the Content Marketing Institute, 92% of marketers are using content marketing, and there’s a good reason why! Content marketing gives you and your company the opportunity to reach your audience and educate them on topics that pertain to their interests. How can you make sure your content is relevant and entertaining to your…

Continue Reading...

Another Idea That Can’t Be Duplicated by E-Media: Thanks, Nivea

By on June 8th, 2014 - 1 Comment

This past week, Kevin Keane posted about a terrific AR app for one frozen fruit company’s packaging that not only provides the recipe but actually shows the consumer how to make it via video. It’s a great application that, as Keane notes, illustrates one of the aspects of print that cannot be duplicated by e-media….

Continue Reading...