By Bryan Yeager on February 27th, 2012 - Comment
For the past few years, many companies have attempted to find opportunities for the print publishing of social online content. Content-rich social networks like Twitter and Facebook have Application Programming Interfaces (APIs) that enable third-parties to, with user approval through social sign-in, flow information and graphics from your account to their service. As more consumers…
By Heidi Tolliver-Walker on February 24th, 2012 - 3 Comments
The first significant round of high-speed, full-color inkjet installs went into the field mid- to late last year, and I just finished a round of interviews with early adopters to understand what drove their decisions to invest early and what their experiences have been. There were some very clear patterns that transcended company size, vertical,…
By Guest Contributor on February 20th, 2012 - Comment
The 2011 Mobile Barcode Promotion was so successful because it utilized emerging technologies and the prevalence of smartphones to integrate direct mail with modern devices. Customers and businesses alike benefited from the ease of use and the postal savings affiliated with this promotion. The following information describes the proposed 2012 incarnation of the promotion: The…
By Heidi Tolliver-Walker on February 17th, 2012 - 5 Comments
I don’t mean to keep writing about QR Codes. It’s just that there are so many great things to write about. I’m finally happy to report on something really positive (and useful in more ways than one). The Girls Scouts really got it right this time . . . mostly. In case you haven’t noticed,…
By Richard Losch on February 16th, 2012 - 1 Comment
For the last several weeks, the Business Improvement Group on LinkedIn has had an ongoing discussion on whether the old adage, “If it ain’t broke don’t try to fix it” is still relevant in the contemporary business environment. The full range of viewpoints have been put forth, from “don’t mess with what’s working”, to “don’t…
By John Foley on February 14th, 2012 - 3 Comments
Valentine’s Day was a big event at our office this year. The door bell rang with deliveries of flowers at seemingly every other hour. The lunch room was filled with boxes of heart-shaped cookies. A few of the employees even wore bright red clothing to commemorate the occasion. And yet, seeing all of these things…
By Trish Witkowski on February 13th, 2012 - Comments Off
This weeks fold is the Accordion with Rockin’ Millboard covers sent it from Print It in Vancouver, Canada. This promotional piece highlights print technology and expertise at its finest. The piece features a long accordion fold which is actually two different folds seemed together. The front and back covers feature 60 point millboard to add…
By Heidi Tolliver-Walker on February 10th, 2012 - 6 Comments
In case you missed it, I’ve created quite a stir on the 2D Barcodes LinkedIn discussion board. My Digital Nirvana post from last Friday also spawned an unusually high number of comments. The reason for the ruckus? I asked the question: Do we really need to add the trademark symbol to QR Code? After all…
By Nancy Scott on February 9th, 2012 - 7 Comments
This headline features pretty dramatic words, especially coming from a content marketer. But it’s true: I’m sick of content marketing. Thank heavens, finally, somebody has explained why this once useful approach to sharing with current and prospective customers has become so tiresome. In mid January, Target Marketing featured a great article by Jeff Molander titled…
By Nicole Schappert on February 6th, 2012 - 2 Comments
Cause marketing is a well-minded marketing initiative that connects the cause of non-profit organizations with the reach and audience of businesses to create a mutually beneficial relationship. The strength in this approach is the business’ ability to provide greater visibility to the non-profit and to capitalize on people’s point of purchase decisions. Non-profits benefit from…
By Heidi Tolliver-Walker on February 3rd, 2012 - 14 Comments
This past week, a client of mine forwarded me an email from Denso Wave Incorporated, the originators of those 2d mobile response codes we call QR Codes®. We call them that because Denso Wave trademarked the term, although few of us may be aware of it. But they did. (View Denso Wave’s trademark info here.)…
By John Foley on January 31st, 2012 - 7 Comments
There is no doubt that the world of mobile is creating many opportunities for folks in the marketing and communications industries. Mobile technology has opened up new ways for companies to reach prospects, generate leads, and provide customer support. For service providers, there is opportunity to help marketers achieve their mobile-related goals. One area in…
By Vic Barkin on January 30th, 2012 - Comments Off
You may think with the economy still in “recovery” you don’t have either the time or resources to pour into sustainability projects this year. Well, I’m here to convince you otherwise. Yes, “green has become commonplace. It’s expected to a degree, by your customers, your employees and other stakeholders who have an interest in how…
By Heidi Tolliver-Walker on January 27th, 2012 - 3 Comments
I am looking for some case studies or statistics that talk about increased response rates using PURLs. What type of response rates have you experienced when using PURLs? Or do you know of a source where I can find those stats? I have tried [industry vendors] and most other reputable sites without any luck. They…
By Nancy Scott on January 26th, 2012 - Comments Off
On January 20, the U.S. Postal Service released five gorgeous stamps. The artistry of American stamps is nothing new, of course, but this collection reminded me of the potential value of decorative stamps in targeted direct mail campaigns. In searching for high resolution versions of the five stamps, I happened upon a wonderful website, BeyondthePerf.com….
