Tag Archives: Facebook

Integrating Mobile and Social Media Efforts

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There is no doubt that mobile devices and social networks are changing the way people communicate. The shift is happening fast… and it continues to grow. When it comes to marketing your business, are you taking steps to adjust to that shift? Mobile + Social Integration Your audience is using their mobile devices. A lot.… Read More »

Part VIII: Social Networking’s Role

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Note: This is Part 8 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Social networking is certainly one of my favorite passions. I truly believe that it can help print, mail, fulfillment, and marketing services providers in many different areas — including marketing, sales,… Read More »

First Impressions of Google+

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At the end of June, search giant Google unveiled its new social networking site, Google+ (phonetically pronounced “Google Plus”). Google+ is the company’s attempt, albeit not its first, to create a social network that rivals dominant services like Facebook and Twitter. Google is trying to differentiate itself from those networks by providing robust tools for… Read More »

Location-Based Services: What’s it All About?

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I’ve been seeing some great posts lately on the The Digital Nirvana that cover many different aspects of mobile marketing and technology, including mobile 2D barcodes, mobile content delivery, and more. In light of a number of very recent events, and to build upon my last post about data security, I wanted to cover one additional… Read More »

Facebook Basics for the Marketing Services Provider

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Did you know that Facebook has over 200 million active users? Don’t you think your current and future customers are among them? So stop putting off the inevitable and set up a Facebook business page so you can connect with prospects and customers, promote your products/services, and also the content you put out (articles, videos, audios, etc.) about your products and services.

Calling All Printers: Make Social Media Work for You.

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The print industry has headlined social media outlets like Facebook and Twitter time and again. Yet, you still haven’t stepped out and joined the ruckus because you’re a brick and mortar printer who makes physical paper objects and the Internet just isn’t a logical way to promote your business, right? WRONG!

A Database Will Become Something Else Altogether. But What?

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Multics released the first commercial relational database management system in 1976. Soon thereafter, in the 1980s, direct marketers moved to computerize and warehouse names and addresses. Zoom forward to today. Databases have become the fundament of direct marketing, customer relationship management, and a lot of other core business initiatives. The question is: Where is this evolution going?… Read More »