Spring Forward with Transaction Communications
Tuesday, March 23rd, 2010I’m ready for purple crocuses and buds on the trees. Baseball teams are at spring training and here in Boston fans are starting to gulp down the Red Sox kool-aid. Why shouldn’t 2010 be a winning year?
There are signs that the economy is also coming out of its long winter, but no company I’ve interviewed lately will be spending like Steinbrenner’s Yankees. The common theme is expense management and the mantra is “do more with less”. For marketers, it’s a spring to think about spending smart.
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