Print Scholars Researching TransPromo Need Your Help

By | May 28, 2008

Industry educator and commentator Patrick Henry is working with a group of student researchers to define color preferences in transpromotional (TransPromo) documents:

A team of student researchers from the Department of Graphics and Imaging Technologies at Pittsburg State University (Pittsburg, KS) is seeking responses to its online survey about color preferences in transpromotional (TransPromo) documents.

The students, under the direction of Prof. Jesus J. Rodriguez, have received a grant supporting their research from the Electronic Document Scholarship Foundation (EDSF). Their goal is to identify an effective color gamut for transpromotional documents based on the measured appeal of a series of templates that respondents are asked to evaluate. The survey also asks respondents to agree or disagree with statements about the perceived effects of color in transpromotional documents.

Anyone with experience as a recipient or a producer of transpromotional documents is asked to take part in the survey.

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