USPS’s Deliver magazine takes a look at TransPromo and a recent switch by Ford Motor Credit to use promotional offers in the monthly invoices it sends customers:
Ford Credit uses its monthly invoices to communicate with customers on everything from vehicle service schedules to special financing offers and new vehicle promotions. Guided by info gleaned from customers, Ford Credit tailors statements with marketing messages and promotional offers targeted to its customers’ buying preferences and patterns.
The declining cost of color printing and the increasing quality and speed of printouts influenced the division’s switch from preprinted, company-branded paper. The division prints about 175,000 statements daily — or about 42 million invoices each year. Ford Credit saves significantly on postage costs by reducing the number of inserts inside invoices and consolidating mailings. Although Ford executives don’t reveal specifics, they say the transpromo initiative is meeting the company’s expectations in terms of returns.
Head over to Deliver to read the rest of Keeping Your Eye on the Bill.