Industry consultant John Giles has released a new book that outlines 12 best practices that successful printers use to make money with digital services.
According to Giles, a quick printing industry consultant, most printers use only a fraction of their digital technology’s potential. “The printing industry is rapidly changing and the technology alone won’t ensure a printing company’s success,” said Giles. “Successful printers have integrated technology into the culture of their entire organization and use it to sell more profitable types of printing services. They offer the customer a higher value and no longer have to sell printing based on price.”
The book costs $49 plus $6 for shipping. It is available at http://www.johngiles.com/book.iml.