Earlier this month at Drupa, Océ demonstrated the new JetStream 2200 printing full color newspapers from around the world. We were printing and folding them in real time in the booth. People could stop and pick up today’s copy of the New York Times, the Sydney Morning Herald and the Herald Tribune. The color consistency and image quality of the JetStream produced papers that were superior to the originals being printed half a world away.
Océ has been an active promoter of digital newspaper production dating back to the creation of the Digital Newspaper Network in 2001. In April we made our first foray into world of the daily newspaper with our participation in the Newspapers of America’s NEXPO Conference in Washington, D.C.. At that conference we had an opportunity to introduce ourselves to a market that is almost completely new to us. In preparation for this event certain market forces became clear to us that convinced us that our message was one that they would embrace.
The last couple years the newspaper industry has been under considerable economic pressure. Revenues from national, retail and classified advertising have plummeted – classified being the hardest hit with a decline of over 16% last year. The newspaper industry has been exploring the opportunities of making their content more individualized. They have come up with notions like content tagged to individual carrier routes, neighborhoods and a new concept called “micro-zoning”. The result would be a press run with lots of variable elements and versions. This is not the kind of work that their presses are designed to do.
Enter Océ and our digital message. Our experience in the transactional world makes us exactly partner that they have been looking for without even knowing it. Variable data printing, dynamic composition and advanced data management are some of our strong points and exactly the areas where their industry has the least expertise. When combined with the power of our production management software and our continuous feed printers it is truly a match that shows the way to the future of the newspaper.
In late June we will again be bringing our message to the newspaper industry at a gathering of industry thought leaders in Denver at an event called the second global Conference on the Individuated Newspaper. We have been selected to be a sponsor of this conference that it being hosted by the MediaNews Group. MediaNews Group is one of the largest newspaper companies in the United States situated throughout California, the Rocky Mountain region and the Northeast.