The Hype Cycle

By | July 22, 2008

OutputLinks published an article today by Pete Basiliere, Research Director at Gartner on separating the hype from the real. Basiliere points to a Gartner idea called the Hype Cycle that “characterize the typical progression of an emerging technology, from initial over-enthusiasm through a period of disillusionment to an eventual acceptance of the technology’s relevance and role in a market.”

In What’s Hype, What’s Real? Basiliere shares highlights from Gartner’s 2008 Print Markets and Management Hype Cycle. These include:

  • Organizations that isolate the production printing function from overall customer communications find themselves losing ground to more agile competitors.
  • Trans-promo and CRM printing is steadily progressing from a dream of print technology providers and pundits into a viable, revenue-generating strategy.
  • There is a need to continue to monitor Office printing to keep cost down.

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