Variable Data Printing Market Opportunities

By | July 7, 2008

InfoTrends recently reported “both the business-to-consumer (B2C) and business-to-business (B2B) environments, audiences prefer personalized and relevant content in business and marketing communications. In a world where the average consumer is bombarded by some 3,000 marketing messages daily, targeted and personalized printed communications can significantly improve audience response and enhance the overall fulfillment of business objectives.” These findings come from a new report released by InfoTrends on Entry-Level VDP. According to InfoTrends, “Entry-Level VDP provides a definition of entry-level variable data printing and identifies the market opportunity for print service providers. It discusses the needs of document owners in the In-Plant/CRD and Commercial market segments, and outlines the opportunity for print service providers. It also provides examples of variable data applications and a representative listing of entry-level variable data solutions.”

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