Over at Transpromo-Live, Lee asks a very important question: Do you know what your junk mail is doing?. A poll conducted by the site found that “56% of the respondents did not read any of the promotions (inserts or flyers) which accompanied their bills while 39% said they “sometimes” they read the flyers and only 6% said that they read the inserts.”
As pointed out in the article, this creates a lot of waste and creates an opportunity for embedding promotional messages within transactional documents.
Lee sums it up by ending with:
Wouldn’t it be easier to place the advertisement/relevant promotion and or educational messaging in the unused white space that already exists on the bill or statement? Hundreds of millions of trees a year could be saved using transpromo best practices.