TransPromo Summit News Roundup

By | August 12, 2008

TransPromo Summit the 2-day event focused on helping marketing executives and print service providers develop stratgies for using transpromo in advertising and marketing campaigns begins tomorrow in New York City.

Here is a look at some of the news announced in conjunction with the event.

Rochester Software Associates will be demonstrating its Enterprise Workflow System which offers a closed loop, integrated solution for transactional job transform, PDF conversion, variable data personalization, and output management.

GMC will showcase PrintNet, the companies application suite for designing and producing high impact, personalized print and digital communications. Dr. René Müller, CEO of GMC Software Technology will participate in a keynote panel titled: “Software, A Critical Enabler.”

Crawford Technologies will exhibit its Document Enhancer, Electronic Envelope, and Dynamic Document Archive products.

Solimar Systems will demonstrate suite of enterprise output management solutions including Rubika, the companies application designed to automate and enhance processes associated with legacy and pre-composed applications.

Kodak experts will offer insight on trends and advances in TransPromo. Ron Gilboa, Director, Current Marketing & Operations, Kodak’s Graphic Communications Group (GCG), will join other industry executives for the keynote panel “Recent Hardware Announcements and Their Impact on Your Business.” Pat McGrew, EDP, Transaction & Data Center Segment Evangelist, Kodak’s GCG, will share her expertise on how to successfully develop and implement a TransPromo campaign.

Pitney Bowes experts will take part in a number of Summit sessions including Innovative Software Tools, Software – A Critical Enabler for TransPromo, Advances in Finishing & Mailing Equipment, and White Space Marketing…Generating Revenue with Statements.

Printable Technologies is launching a new Transpromo On-Demand module for the companies FusionPro Web 6.5 Web-to-print solution. The module enables print and marketing professionals to design templates that can be map promotional information into ordinary transactional statements.

Océ is launching a suite of TransPromo Solutions and Services including the Océ TransPromo Application Development Services which will help customers design or redesign TransPromo applications for maximum impact. Océ TransPromo Support Services takes a consultative approach to helping customers develop a TransPromo strategy, implement a new infrastructure or upgrade existing workflows, streamline processes and keep operations running at peak productivity.

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