Eliot Harper blogs Vodafone Australia recent announcement to discontinue the use of printed statements:
As of October 1 2008, all new & existing customers will be sent an Email Bill. Customers can still choose to view their bill via My Vodafone if they do not wish to/cannot provide an email address
It it is interesting to compare Vodafone Australia announcement to Telstra (Australia’s biggest telecommunications company) who adopted TransPromo with a statement redesign earlier this summer.
As Harper points out, TransPromo arrived too late for Vodafone.
While the value of incorporating TransPromo elements in a full colour printed statements TransPromo are obvious, and Telstra are already incorporating TransPromo in their new bill for their 9.6 million fixed line and 9.3 million mobile subscribers, it seems the opportunity for TransPromo has arrived a little too late for Vodafone.