Green Printing: Why Aren’t We Telling the Story?

By | October 8, 2008

Everybody wants to “go green” these days, and the printing industry has a compelling story to tell. But I have to say, we’re doing a pretty crummy job at it. Do a search on “green printing” and see what comes up. You’d think that printing on recycled paper was all there was to it.

I’ve been writing for a blog called “Greening Print Marketing” on The Inspired Economist (http://inspiredeconomist.com/), which focuses on “green” issues in the corporate world. Just for fun, here’s a list of the posts I’ve written to date. Thought it might spark some ideas:

This is just the start of the types of topics that can be covered in a discussion about green printing. And printers are stuck on talking about recycled paper? We DO have a great story to tell. We just need to start getting more creative with our message.

You can access the entire archive of posts at http://greenoptions.com/author/htollvr.

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