Have you ever noticed how everyone these days is pushing the green angle to their business? There is a reason for it. To some extent, it’s because it’s just the thing to do and it’s an excuse to get another press release out there. But it’s also because there are customers who really do care about their social responsibility. If you can’t hook them on features, benefits, or price, try green! This is yet another angle that might get their attention.
Recently, on The Inspired Economist blog, I wrote:
When I look at my email inbox, it seems that double-digit percentages of incoming emails now have something to do with green. Manufacturers, retailers, service providers — they are all finding green angles to their company announcements. . .
This leads me to wonder—what’s YOUR green twist? Marketing studies repeatedly confirm that consumers are looking to buy from companies that care about the environment. At a corporate or business level, are you looking for ways to let your customers and prospects know about your commitment to green? If not, you should be.
This post was inspired, in part, by the tagline used by St. John Associates in an industry discussion group on LinkedIn. I was impressed that the company used this platform to promote its commitment to environmental sustainability to anyone reading the posts — and it promoted, not recycled paper and FSI certification (as we see so often), but the company’s accomplishments in wind power and carbon credits. Every time someone opened one of these posts, there it was. Interesting use of real estate! Kudos.
What are YOU doing to position your company for green?
Read the original Inspired Economist post.
Read all of my “Greening Print Marketing” posts.