Heidelberg’s CEO Bernhard Schreier was asked in a recent interview whether Heidelberg had missed an opportunity by exiting the digital-printing market and focusing on offset. He thinks (understandably) that Heidelberg’s choice was correct. About offset, he says: “It offers the best price/performance ratio with respect to quality, productivity, and length of print run. None of that will change, even in the long run.”
I’m not so sure about that. Do you think Heidelberg made the right choice?