Gartner just sent out a release which claims production print buyers prefer digital printing over offset based on the results of a survey of 443 production print managers in the U.S., France, Germany and the U.K.:
Overall, respondents believed that toner devices provide the best image quality and the best value for money. The survey showed that respondents preferred toner printing over offset printing by a significant margin. While the gap is smaller, liquid-ink printing is still preferred over offset and while ink-jet is also preferred over offset, the difference is marginal, meaning the two are basically on par according to survey respondents.
The survey also suggests that the use of color printing is not expected to increase in 2009:
Most in-house production printing work is done in monochrome, while outsource providers’ volumes are split 50-50 between color and monochrome. However, the surveyed showed that color printing is not expected to grow in 2009.
I can understand a shift from offset to digital, but flat predictions for color in 2009?