For years, conventional wisdom has been that toner-based digital print does not fare as well in the postal stream as offset print. To be equivalent, it must be coated, adding to the complexity and cost. But is this really true?
This month, I released a major update to my training and marketing tool “Digital Printing: Transforming Business and Marketing Models,” and in it is a huge surprise. According to a recent PIA/GATF Digital Printing Council study, toner-based print fared better in the mailing stream than offset printing. Not only this, but mailers produced on machines that come out of the office environment fare even better.
According to the study:
- The percentage of tears was roughly equivalent between digital and offset produced mailers;
- The percentage of digital mailers with the lowest level of damage was nearly four times higher for digital than for offset —11.3% for digital compared to 3.8% for offset;
- The percentage of digital mailers with the highest level of damage was more than three times lower for digital —7.2% compared to 25.3% for offset.
Take that to your skeptical marketing customers!
“Digital Printing: Transforming Business and Marketing Models” includes several other major updates, including an entire section on how digital printing “greens” print marketing, updated charts and graphics, and the new section on the DPC study, “Digital Printing and Survivability in the U. S. Postal Stream.”
Updates will be provided to Digital Printing Reports customers at no charge with proof of purchase of the report from Digital Printing Reports, What They Think Store, or any authorized reseller in the past 30 days Previous customers beyond the 30 days can receive the report at 50% discount with proof of purchase.
For more information and a complete list of updates, visit Digital Printing Reports.