Design Considerations for TransPromo

By | March 2, 2009

An upcoming WhatTheyThink educational webinar, sponsored by Océ and The Digital Nirvana, reveals keys to success in designing TransPromo communications

“TransPromo communications, or the blending of promotional messages into transactional documents, has received a lot of trade press attention,” said WhatTheyThink Senior Editor Cary Sherburne.. “It is clearly a growth opportunity for commercial printers, direct mailers and transactional service bureaus. What often is not discussed are the unique design considerations required to make TransPromo successful. InfoTrends has generously agreed to share recent research on this subject with our audience. This session will provide thought starters and advice from experts that should be considered when getting into the TransPromo game.”

Sherburne will be joined by Michael O’Leary, Director of InfoTrends’ Document Outsourcing Consulting Services, document and technology services veteran with over 24 years of leadership experience in the areas of document management, enterprise print, and information technology services. O’Leary is responsible for providing marketing, technical, and consulting services to outsourcing providers, technology service providers, commercial printers, quick printers, and in-plant operations.

The free event will be held Wednesday, March 11th, from 2:00 to 3:00 pm EST (-5 GMT). Register here.

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