Earlier this week Time Inc. announced an experiment they are conducting with a customized magazine dubbed “Mine.” The Boston Globe has the details, “Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure. Editors will preselect the stories that make it into every biweekly issue, and readers won’t have the option of changing the picks from issue to issue.”
Rex Hammock of Hammock Inc, a custom media and social media marketing company wrote on his blog, “While the approach, technology and even editorial concept dates back decades, it is being touted as something new that “tries to mimic in printed form the personalized news feeds that have become popular on the Internet.” Hammock cites printing and binding technology that has been used to create customized publications.
Is a customized magazine going far enough? Has the time come for publishers to start using more personalization and 1:1 concepts to create a unique reading experience for the reader?
You can sign up for the free trial at https://www.timecmg.com/mine/. The first 31,000 respondents have the option of receiving the print version and an electronic version will be available to 200,000.