Printers these days don’t need you to tell them the importance of becoming a marketing services provider (MSP). What they need is someone to tell them how to do it.
- They want to know what software to buy.
- They want to know what applications to learn.
- They want to how to help customers develop databases.
Ironically, printers who are asking these questions may be even further from becoming marketing services providers than they might think because they are barking up the wrong tree.
If you want to become an MSP, it’s simple. Learn marketing.
How do you do this? Join the DMA. Read books on marketing. Hire a marketing staffer. Learn to think like a marketer. (Here’s one of my “Cheap Seats” articles “How Do I Learn This Stuff?” that might help.)
In the process of becoming a marketing services provider, learning marketing strategy is more important (at first) than marketing campaign implementation.