On June 8 the Governor of California announced that the state would no longer purchase K -12 textbooks. On June 10, Adam Dewitz started a thread at Print Ceo Blog that has attracted 21 responses as of Sunday morning, June 14 . Clearly this is an interesting topic in our print centric world.
While many reactions will be more End of Print blabla, I would like to share a path that allows printers to benefit from the deep troubles in the textbook industry.
On the most theoretical level, the idea is to connect Print to Video to create a possibly new communication media. As a robust global distribute and print network becomes operational, there will be the scale to make this media channel interesting to global marketers.
When I was teaching at design school, they always told me it was better to show than to tell. So in that spirit, I ask you to consider the following clickable postcard. The same principle works for clickable A4s, printed in MFPs in school districts and clickable posters, signage and packaging, which are already being used extensively in Asia.
The Front of the Postcard
GOP Activist Makes Controversial Remarks:
Written by Robin Hinson
Saturday, 13 June 2009 22:48
Friday’s gorilla escape at Riverbanks Zoo prompted a prominent Republican to make some controversial remarks about First Lady Michelle Obama.
The post says quote, “I’m sure it (referring to the ape), is just one of Michelle’s ancestors…probably harmless.”
ABC Columbia News attempted to contact Depass, but he did not return our phone calls.
The Back of the Postcard
created at QR code generator
There are more examples of how this could work at my blog at Clickable Print + Printernet Publishing.