I am working on a column and needed to look up the location of one of the companies mentioned. I looked all over the site and couldn’t find the location, just a phone number with an area code I didn’t recognize.
I needed the company’s location, so when all else fails, click on the “contact us” link, right? So I did — and I shrunk back immediately. The entire page was nothing but a giant form requiring me to fill out all of my contact information before I could send them an email.
It was an awful experience. It was as if they put up their hand in front of my face, saying, “Stop. No interruptions, please. Just let us know you’re there and we’ll contact you at our convenience.”
The company is lucky I’m an analyst and not a prospect. If I’d been a prospect, the message I would have taken away is, “We have enough business, thank you. You’re really not that important to us.”
What does your company’s contact page look like? Does it make contacting your company seem inviting and welcome? Or — like this company — does it make the visitor feel like an unwelcome intrusion?