I Wanted a QR Code . . . And It Wasn’t There

By | November 21, 2009

I’ve been writing on QR codes lately (two-dimensional barcodes that can be snapped with a mobile phone camera or other scanning device and automatically take the viewer to a website with marketing or other content), but it’s rare that I see one in real life.

Last night, I was at a restaurant and wished there was a QR code and didn’t see one. It would have been nice to be able to compare menu choices on nutritional content. Which had higher fat content? The filet mignon or the chicken smothered in ham and asparagus? You’d think it would be the filet, of course, but with all the butter in the chicken dish, I wasn’t sure.

It was a nice Italian place, the kind that doesn’t post its nutritional content on the walls. With its upscale clientele, it would have been a perfect location to use QR codes to take patrons to a nutritional guide if they’d wanted to.

It just a reminder that there are places for QR codes all around us. Are you taking advantage of them?

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9 thoughts on “I Wanted a QR Code . . . And It Wasn’t There

  1. Chris Lakin

    We have started investigating uses for QR codes and have even put a section on our website about them. I have noticed that they are starting to pop up all over the place. I saw one the other day on the side of a building right in the middle of downtown Kansas City, MO. If I drive by it again, I will be sure to stop and take a picture of it. I am starting to get curious about where it will take me.

  2. Charlotte

    Having purchased advance tickets for my night ‘on the town’ last weekend I was impressed to receive my ticket in the form of a text QR code. On arrival I merely had to flash my text at the scanner equipped man and Bobs your Uncle- immediate club admittance.

    Sadly it may have been the most exciting part of the evening.

  3. Harvey Hirsch

    Maybe your new Droid will give you augmented reality and allow you to point it at a restaurant, see the reviews and favorite dishes so you can make an emotionally charged decision. It could happen.

  4. Michael Jahn

    I participated in a panel discussion at the Henry Stewart Events DAM (Digital Asset Management) LA 2009 conference – my presentation was sort of an “XMP in the wild” sample and example talk – how vendors are implementing XMP in applications and services today

    I user QR Codes in my presentation, so people to snap a picture of my screen and capture that vendors prodct URL so they could visit the site and explore it later.

    I even through in QR Code that Rick Rolled ’em, it was funny to hear all the ‘aawwww…” as they linked through – (smile)

  5. Lindsay Gray

    Heidi, I agree there IS a place for QR codes in a restaurant and AccuLink is building campaigns that prove it.

  6. Jason Pinto

    I must warn you — there is no guitar in this video. However, we recently published a video demonstrating one way a QR Code could be used on a menu.

    I hope you like it.


  7. Lou Berceli

    Over 650 members have recently joined the “2D Codes for Global Media group on LinkedIn.

    We are currently the world’s largest group of our kind which is a Networking group for QR & 2D Codes marketplace.

    Join our group and LinkedIn today for FREE today!
    Via the URL below. It takes seconds.


    Japan has been the global leader with 2D and QR Codes for Cross-Media communications and e-commerce applications which Bridges any and all Print Media Communications to the mobile e-media marketplace.

    Europe, the Americas, Canada, Australia and Asia are rapidly growing the 2D Code Media evolution / revolution which many see as a Paradigm shift in Cross-Media marketing / communications and creating consumer behavior changes within our media culture.

    2D Code trends will be driven by strategic and ROI financially driven investments from most global wireless providers, cell phone manufacturers, mobile and e-marketing groups, Ad agencies and many Global Brands which are starting to engage within 2D Code applications for Cross-Media communications and marketing.

    2D Codes scanned from any and all printed Media will soon become as popular as Texting and Mobile Wireless e-mail has.

    Soon we will see 2D Code decals & labels on most every storefront, more common than the “Visa accepted here” decals & labels. Any business that has a web site will have a 2D Code. Most packaging, labels, signage, catalogs, magazines, newspaper, print ads and educational books will have 2D Codes.

    Join for FREE today! Via the URL below.

    Thank you and Good Networking,

    Lou Berceli (Boston USA)and Elia Blei (Milan Italy)
    Co-founders of 2D Codes for Global Media,
    a LinkedIn global group

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