If anyone has been bitten by the Twitter bug, they know that for the first few months of Twitter mania there is a time when you become obsessed about increasing followers. I remember my Twitter mania days well, which occurred about a year ago. I was Twittering about 8 times a day and gaining about 10 followers a day. I loved monitoring the steep curve in that chart and created my own strategy to increase followers. I linked to articles that I thought were interesting and interspersed my own content almost everyday. I used several Twitter tools to try to increase followers. One tool talked about increasing who you follow will increase who is following you.
I read an interesting article by Aaron Schoenberger on the Brainchild site recently. Schoenberger was curious because he found that the vast majority of accounts have about the same number of followers as people they are following. He wondered if this was a coincidence or a pattern.
After 3 months of research, he concludes that for the typical Twitter user the amount of followers one has is closely related to the number of people they’re following. There is a 15% margin of error (up/down), and most users fall into this zone with the exception of celebrities, large companies, and other Twitter users that are widely known and therefore have more followers than people they are following. He concludes that Twitter users have a tendency to follow people/companies that are following them, which has almost become a best practice.
But in my opinion that only works for a limited amount of time and then it backfires. I remember adding to my following list only to find that the posts that interested me were getting harder and harder to sift through.
So I stopped the “Follow Me Follow You Philosophy” of gathering followers and now I just stick to creating or finding interesting content. As a result, my ratio of followers (496) is higher than my following (364). But for me the luster of the Twitter is not quite as bright as it used to be and I only post once or twice a day and it’s most often my own content. As a result, I have been relatively stable around 490 followers for the last 6 months.
What about you? Have you discovered a better way to acquire more Twitter followers?