QR codes are the hot topic lately. So I thought it might be fun to share a few facts about QR codes many people may not know.
1. QR codes can be in color. Pick one — red, green, purple. Just make sure the contrast is high enough for the readers to pick it up.
2. QR codes can be branded. Because codes can be incomplete (the percentage of allowable incompleteness varies based on the code), they can be branded. QR codes are showing up with logos inserted inside them more and more often.
3. QR codes are really a sub-category under 2D barcodes. 2D barcodes can be proprietary or non-proprietary. There are two primary types of non-proprietary codes used in the United States today — QR codes and Datamatrix. Other 2D codes, such as Microsoft Tag and BeeTag, are proprietary and require proprietary readers. Some proprietary readers can read generic QR codes, as well.
4. What’s the point of proprietary codes? For the marketer, they work reliably and consistently because they don’t have to be all things to all people, as non-proprietary codes do. They do one thing and they do it well. For the code developer, they provide a revenue stream based on sophisticated back-end services, such as tracking, integration, and 1:1 capabilities.
5. QR codes can be “smart.” They can read the location and characteristics of the phone being used to read them. Then they customize content based on location, time, and capabilities of the phone, among other characteristics.
And some people think QR codes are just little black-and-white boxes.