One of the questions often asked about QR codes if whether people will read them at home or in their offices where their computer is available. Desktop computers have larger, easier-to-read screens, so it makes sense that people would prefer their computers over snapping the QR code to view content with their cellphones.
Except that isn’t what’s happening.
Case study to case study, we see that from 65% to 70% of people who respond to campaigns with a QR code use the QR code even when they are in the presence of a desktop computer.
Just this morning, I released “QR Codes: What You Need to Know,” a 40-page report on the technology, use, and best practices of QR codes. In it, there are three case studies that specifically tracked QR code use in the presence of a home or office computer. Overwhelmingly, people chose the code.
It’s why QR codes are showing up on everything, including email and webpages.
What’s the reason? Is it because it’s faster than typing in? The QR code option stores the information on their phones? They’re heading out the door and don’t want to be tied to the chair? They want to test the code? Maybe they have just become so accustomed to use their phones for everything that it’s compulsion.
Whatever the reason, this appears to be a well-established trend. When given a choice, people are choosing to snap QR codes over typing in URLs at least two-thirds of the time.