Some of you may be wondering – why did I decide to come to Océ from HP? It was a long trek from Boise to Boca Raton, but I’m already settling in – and finding the palm trees and South Florida atmosphere rather appealing. I’m sure I’ll appreciate it even more in February.
In all seriousness, my reasons were pretty simple. While I spent time in transactional and corporate in-plant and CRD printing at Xerox and Kodak, I was intrigued by the idea of taking what I’d learned at HP, Kodak and Xerox and expanding my field of vision to include production and transactional printing at a company that’s truly riding the convergence wave.
The market is evolving. It expects suppliers to successfully serve the needs of graphic arts customers, production printing customers and more. I see a multitude of synergies between the graphic arts and production/transactional disciplines and Océ serves many commercial print customers who are doing transactional work for large enterprises. It’s exciting to see the cross-over happening up close and personal.
According to InfoTrends data presented during last year’s TransPromo Summit Keynote presentation, the printed TransPromo market is expected to grow from 3.8 billion impressions to 27.5 billion impressions- a compound annual growth rate of 48.5 percent! This type of growth provides a unique opportunity for commercial printers like my friend Jack Glacken of Today’s Graphics in Philadelphia to grow their businesses while helping their customers to grow as well. Sometimes you find an opportunity to work together with customers to grow everyone’s business and just know that it’s the right thing to do. I think I’ve found that kind of opportunity at Océ.
Looking ahead, I can’t wait to see my friends at Graph Expo and share what I’ve learned in my first 90 days under the palm trees.