“Digital printing refers to methods of printing from a digital based image directly to a variety of media. It usually refers to professional printing where small run jobs from desktop publishing and other digital sources are printed using large format and/or high volume laser or inkjet printers. Digital printing has a higher cost per page than more traditional offset printing methods but this price is usually offset by the cost saving in avoiding all the technical steps in between needed to make printing plates. It also allows for on demand printing, short turn around, and even a modification of the image (variable data) with each impression. The savings in labor and ever increasing capability of digital presses means digital printing is reaching a point where it will match or supersede offset printing technologies ability to produce larger print runs at a low price.”
I know that this is supposed to be an interactive medium with feedback ensuring the accuracy but I am surprised by this inaccuracy. And someone who did not know better would assume it is correct because it has 3 references.
But as the author of two books on this subject I disagree. The most glaring is this “Digital printing has a higher cost per page than more traditional offset printing methods….” That is only true for longer run lengths using digital printing. Everyone knows that you can chart the cost per page for both processes and that there is a cross over point where offset becomes cheaper.
I also take some issue with “The savings in labor….” That also is dependent on the run length as well as the automation and finishing capabilities of both workflows. There are inline features on digital and offset presses that make each very efficient.
I think we need to request changes to this definition. Do you agree?