Proprietary Solutions – Worth the Investment?

By | September 16, 2010

Trish Witkowski of The Fold Factory supplied this video of a direct mail piece from Structural Graphics called “the Book Cube.” It is, as she says, “Super Cool.” It is also a proprietary solution that took time to develop and these types of solutions can sometimes cause a longer production cycle for the customer – and may not be automated.

This company chose to invest in the creation of a line of proprietary solutions and I’m curious to hear what readers think about the cost / benefit of this approach.

And as always – enjoy the video from Trish. Super-Cool Fold of the Week: The Book Cube:

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