Two Reports Show Growth of Digital Print in 2009

By | September 2, 2010

A report from Canon concludes that 58% of digital print providers increased their profit/revenue in 2009, as opposed to just over 31% of non-digital providers. The study, based on a survey of 840 printers across the world was conducted by ProPrint columnist Frank Romano. It also conlcudes that 26% of printers who did well during the downturn had invested in both digital and offset lithographic.

A report by PODI found that digital volumes increased slightly in the Australian market last year, largely driven by a 55% boost in color volumes. The PODI study found that Australian production digital printers produced 13.8 billion A4-equivalent prints in 2009, a marginal increase of 1% from 13.6 billion in 2008. Monochrome volumes declined 9% to 10.4 billion pages in 2009, but the total result was propped up by a 55% increase in color volumes to 3.4 billion pages.

As a result of this trend, the proportion of color pages increased from 16% to 25% of all digital pages. Because of the higher value of color prints, the report estimates that the revenue from production digital printing increased 20%. The PODI study was based on data from digital vendors such as Canon, Fuji Xerox, HP, Konica Minolta, Océ and Ricoh.

To paraphrase NBC’s Today Show’s weatherman Al Roker, “that’s what’s happening around the world. What’s going on in your neck of the woods?”

Howard Fenton is a Senior Consultant at NAPL. Howie advises commercial printers, in-plants, and manufacturers on workflow management, operations, digital services, and customer research.

Share this post


3 thoughts on “Two Reports Show Growth of Digital Print in 2009

  1. John Dowd

    Interesting data points Howie. How can we get access to the PODI report?

  2. Howie Fenton

    PODi is one of, if not the leading organization on world class variable data printing campaigns. I am a judge for the PODi awards and for the Xerox Pixi awards. PODi is a member organization and information is available on their web site located at

  3. trykkeri

    I was a bit suprised to read this since we had some very hard times in 2009 in Norway in the printing industry. But maybe it was better in other parts of the world.

Comments are closed.