Employee Benefits News provided an overview of winning campaigns in their 2010 i-Comm Awards. The subtitle is: “EBN’s 2010 i-COMM Award winners show how expansive, targeted campaigns can cut through communications clutter to engage workers around health, retirement.” Sounds like our cup of tea right?
There are some interesting notes in here for our industry on the importance of paper in certain circumstances, the necessity for plain language, and the overall importance of clear communications in the success of employee benefits programs. Generally speaking, if you are serving clients in the health and benefits business, EBN is an excellent source for marketing and regulatory information.
How much time do you spend researching pain points and opportunities for your target vertical markets? What sources do you recommend for getting up to speed on various verticals?