QR codes are the hot topic these days, and for printers, they offer an opportunity to add value to their core revenue source — print. So we blog about QR codes. We talk about QR codes to customers. We want to generate excitement so that customers will reprint their marketing collateral and corporate identity materials in order to add QR codes and develop marketing campaigns that include QR codes in order to take advantage of them.
But have you ever tried to download a QR code reader yourself? Or even more frustrating, multiple readers?
For some readers, such as the Kaywa reader, you simply Google “kaywa QR reader” and it comes up at the top of the search results. But others, it could take you 20 minutes — if you find it at all. You’ll get articles, blog posts, and industry discussions about the readers, but where is the reader itself? In trying to find the download link for one QR code reader, I actually had to email the company and ask where it was.
If you’re going to be promoting QR codes to your customers, make sure you’re thinking like a customer. Think like someone who has never used a QR code, who has never downloaded a reader, and who has no idea how to go about testing whether QR codes makes sense for their business. If you think your customers and prospects can just Google a reader and explore QR codes easily on their own, try it yourself sometime.
As you begin to add QR codes into your mix of services, make it easy on your customers. Consider adding links to your website so they can download QR readers and access QR code generators. Provide them with instructions on how to use their readers once they have them. Make it easy for them to explore the possibilities.
Don’t leave it up to your customers and prospects to figure it out. All if takes is one frustrating Google search to destroy weeks or months worth of marketing effort.