What can the printing industry be “thankful” for this Thanksgiving?

By | November 24, 2010

With all the doom and gloom in the industry today – I was interested in finding out if anyone had managed to see a bright side.  So, I posted the question to various social networking sites and here are some of the answers I received(warning – some are kind of snarky):

“They should be thankful that folks will continue to read “real” books made of pulp for the forseeable future…

They should also be thankful that folks will continue to hand out business cards forever…

  • Restaurant menus…
  • Greeting cards…
  • Store signs…
  • Printing digital images…

The list goes on and on…”

                Dave Maskin, Wirenames.com

“I think the print industry should be thankful for the opportunity to convert to digital media. I think in the end, it’s about brand reputation. It’s moronic to think that because of your status, consumers owe you something. That’s just prideful arrogance and it derides the very people who got you where you are. That’s what they should be thankful for; at least they’re being given a fighting chance to survive.”

                  Joshua Barnes, Director of IT at Socialmatics

“The printing industry has a lot to be thankful for. Smart young people are finally starting to trickle into the industry and work their magic with digital.

But the biggest thing to be thankful as of late is if you are still employed. The industry has been shrinking and it will continue to shrink until the smart people are in power at the majority of plants.

 Kevin Waldvogel, Printing Account Executive at Image Systems a Consolidated Graphics Company

Well, I don’t think that there is a Disney film to be made out of any of these comments – no real warm fuzzies. However, there does seem to be a theme that change can be an opportunity or a challenge depending on your perspective. If you’re one of the people who has embraced the opportunities presented by digital printing and perhaps expanding into online media – you probably have a lot to be thankful for. If not, let’s hope restaurants don’t start putting their menus on an iPad and having orders placed electronically (I’ve already heard about a texting service for restaurants.)

Here is my personal list of things to be thankful for at work:

  • Great people to work with
  • New things to learn every day
  • A global network of  people to share what I learn with, and to learn fron
  • Clients who pay on time (count this one double!)

Happy Thanksgiving to all of you.

Elizabeth

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