Twitter Basics for the Marketing Services Provider

By | December 27, 2010

twitter birdIf you haven’t already checked out Twitter and created a profile, what are you waiting for? Twitter is an excellent micro-blogging platform for you to spread the word about company news, special events, discounts and more. Want to connect with prospects? Want to display your expertise? In 140 characters or less you can “tweet” tips, coupon codes, links to press releases…the sky is the limit. Here are some tips on how you can set your marketing services provider business up for success on Twitter:

Setting up your profile

Make sure you complete your profile. You want to have it represent your company and further your brand, so upload your logo to use as the avatar. Choose a Twitter name that is either your actual company name, or an easy to understand shorter version of your company name. Your online bio allows for 160 characters only, so try to use keywords that make your profile searchable, rather than a vague tagline or slogan. You may want to create a custom background for your Twitter page that utilizes your logo in some way and clearly shows the URL address to your website.

Finding people to follow

After you set up your Twitter profile, you want to “follow” other Twitter users. This allows you to see their tweets from your home page. As you follow others, you will find that many follow you back. You want to build up your list of followers, because these are people who will be able to regularly see your tweets as you make them.

Finding people to follow isn’t difficult. Some of your customers may actually invite you to follow them, by placing a twitter badge on their website or adding their Twitter profile url to their email signature. You can also click on the “Find People” link at the top of the Twitter page. From there, you have four options: find people on twitter via their name, business name, brand, keyword or twitter handle; find people via other networks such as Google, yahoo or AOL; invite people via email; look at suggested users.

After you begin following people and businesses you already know of, your best bet may be two-fold: One, check out the followers of those Twitter users you admire. If you are following someone or a company and you like their tweets and admire the way they handle themselves online, then it makes sense to see who they are following and do so as well. Two, use the “find people” search option and use keywords that your target market would use in their twitter handles and profiles.

Tweet responsibly and responsively

You’ll find you have to be creative at times to get your message in 140 characters or less. In fact, you will want it to be shorter so that others can “re-tweet” your message…getting it more exposure. It’s okay to toot your own horn, but try to make sure your twitter stream isn’t a constant barrage of sales pitches. And make sure to keep an eye on your messages. You may receive private messages via the “Direct Message” system, or you may receive a public tweet when someone includes your twitter handle in a tweet. You should respond in kind when appropriate – no one likes a tweeter who only tweets about their own stuff. So keep in mind that Twitter is a conversational tool, not a one-way onslaught of your promotional tweets.

What to tweet about

There’s plenty to tweet about. Here are some ideas:

  • Links to your blog posts
  • Links to your video or audio offerings
  • Links to other online information (stats, blog posts, news articles, videos, etc.) that you feel is relevant and useful to your followers
  • Company announcements – from employee of the month to hitting your latest sales goal
  • What you are currently working on
  • What you are currently reading
  • Events you are attending or organizing
  • Retweet other tweets to cultivate relationships and help disseminate useful information
  • Answers to questions that relate to your business, products/services
  • Ask questions and invite commentary

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