We talk a lot about the challenges of marketing and selling 1:1, QR code, email, social media, and other “new media” services. But one of the things we rarely talk about is kind of the elephant in the room — are marketers even willing to give printers the time of day to talk about it? Sure, printers use the term “marketing services provider” now (or sometimes “solutions provider”), but does it really make a difference?
I decided to ask them. I set up an online survey and posted it in several LinkedIn discussion groups. Pass it around to your clients, too, and I’ll tabulate the results and report back next week.
Please, responses from buyers of print and marketing services only.