Facebook Basics for the Marketing Services Provider

By | January 24, 2011

Are you “Facebooking” your prospects and customers? With today’s technology and the multiple ways you can interact with your prospects and get your message across, it’s important to take advantage of the more popular social media sites where your prospects and customers hang out. Did you know that Facebook has over 200 million active users? Don’t you think your current and future customers are among them? So stop putting off the inevitable and set up a Facebook business page so you can connect with prospects and customers, promote your products/services, and also the content you put out (articles, videos, audios, etc.) about your products and services.

Facebook LogoPersonal versus Business

Keep in mind that there is a difference between personal and business accounts on Facebook. Business accounts are limited in the information they are able to access compared to the standard accounts. You can’t send or receive friend requests. However, this shouldn’t prevent you from creating a business page for your company. In fact, there are benefits to business pages, where you can designate multiple administrators to manage and post to the account. Also, the pages are public and therefore will attain rank in Facebook and search engine results. A business page can garner “fans” and you can still post events, pictures, videos, polls and other interactive ways to promote your business and build the buzz.

So remember: profiles are personal but pages are business in Facebook world. So you’ll want to set up a page (not a profile). And remember to only create one account, because Facebook doesn’t take kindly to those who create multiple accounts.

After you create your Facebook business page, you want to gain “likes” from your professional network. Here are some ways you can build that fan base:

  • Make sure your page is searchable by the general public. This is typically the default setting, but you may want to double-check and look at the Settings on the Edit page. Make sure your page is “Published (publically visible).”
  • Announce your new Facebook page on your website / blog with a link to your page and an invitation to become a fan.
  • If you have a newsletter, be sure to include the news about your new Facebook page.
  • Send out an email to all your existing contacts asking them to check out your Facebook page, become a fan and leave a post.
  • Leverage your other social media profiles and invite those connections and followers to check you out on Facebook. For example, if you’re active on Twitter, you should tweet the link to your Facebook page and ask your followers to become fans.
  • Post a Facebook badge or widget on your website to let your site visitors know about your Facebook page.
  • Think about using Facebook ads. Yes, it costs some money, but the advertising will get your business name in front of a lot of eyeballs.

Of course, it will be easier to get more fans as you build your page and add content that is informative and engaging. Add polls, events, links and videos. Invite commentary by posting questions. Pull in the RSS feed of your blog. Post about special discounts or coupons. As you build upon your page, current fans will share the page with their colleagues and friends and your fan base will grow.

Remember, Facebook is not just about information or entertainment. It’s also about relationship building. Connect with the people who “like” your page and respond to any posts by prospects and customers. It’s important to create a dialogue with your fans, rather than just have a running monologue of business information.

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7 thoughts on “Facebook Basics for the Marketing Services Provider

  1. David Williams

    I agree strongly that the each business should have a page, not a profile. However, the person creating the page can and should have a profile of their own. This would not be considered multiple accounts.

  2. Grow Socially

    You’re right, David! The person moderating the business page should be somebody in tune with the marketing team and consistently oversee and provide content to the page.

  3. Jerry Doane

    You are right to refer to this as “basics”. The next and more important phase is “engagement”, as is alluded to in the article. Most forms of business communication are one-way. Even promotions such as Direct Mail that result in orders are poor indicators of customer sentiment. However, Social Media engagement is a two-edged sword as many in the Fortune 500 have discovered. In addition to “fans” and “likes” they have also received brutally honest assessments of their products. The key to success in using Social Media effectively is to learn from all the feedback and to use it in such a way that promotes not only better sales but also long-term customer relationships.

  4. Elizabeth

    … And, the facebook profile that person uses for business should not be the same on they use for posting their pictures when the go out clubbing on Saturday night! I’m amazed at how many people don’t keep their personal and business profiles separate on Facebook. And wow – there are some things I really didn’t need to know about business associates!

  5. Peter Wyro

    It’s important to realize that the majority of Facebook engagement actually happens in the wall, instead of on the actual fanpage. Once a fan likes a page, they rarely return. To stay relevant, you have to communicate and engage.

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