As I write this, I’m in the Orlando Airport, waiting for my flight out from DSCOOP. When asked the most important things I am taking from the show, my answer is simple. This week — before the week is over — I am going to do these things.
I didn’t develop this “to do” list at DSCOOP. I went there with them, but they were random, scattered, and — to quote author and speaker Brian Tracey, who spoke at the conference — part of my vacation on “Someday Isle.” By the end of this week, those things will actually be done.
As I spoke to others at the conference, they were leaving with the same takeaways. Everyone seemed to have the same feeling about direction of the industry. Print is a critical part of the marketing mix and always will be, but the influencers about why and how to use print and which providers to use is happening differently than it used to.
Members of this industry who do not develop a social and mobile marketing strategy fast — even if their core competency remains print — are going to be in trouble.