I received a press release from Pitch PR touting a Chicago-area company that’s got “a new way for business to market their services electronically/paper-free.”
For $199 a year, Pitch says a business can go green, go mobile, and “stay in touch.” It can create “electronic brochures, flyers, messages, schedules, electronic business cards, and more.”
I checked it out. The enterprise is “a property of” a real estate investment company which specializes in lease-to-own real estate and also appears to be affiliated with a now-defunct appraisal company.
In 2011, promises will be coming out of the woodwork to “help” businesses get green, mobile, and marketed. For serious marketers, this can only underscore the value of experience.
For one thing, eco-conscious direct marketers are already stomping the carbon footprint. Meanwhile, “paperless” is by no means a sure sell. Both consumers and the government are increasingly suspicious of “greenwashers,” so the pros are keeping it real.
That’s why, for now and in the foreseeable future, direct mail — along with all other serious opt-in direct marketing — will be the best channel standing.