Who knew it would ever be possible to share a plethora of informational content, upload photos, alert every Facebook and Twitter friend where you are and tweet about what is on your mind- all within seconds just by using a phone? Today, technology is excelling at pushing the possibilities of what smart phones can do in terms of how people communicate, promote events and places, and share whatever it is they want to post to the world. Because of all of these amazing abilities a cell phone now has, not becoming a user of social media would be foolish.
Social media on a phone has become such a convenience that now it will no longer take up time to skim through your newsfeed at work, post pictures you have taken days ago or other time-consuming tasks. A smart phone now makes it possible to be interactive with your fans simply by pressing a few buttons whenever you have a few seconds to spare. When you are at an event, you can check-in to FourSquare, along with adding tips about your location and to see who else has checked in there that day. This will also simultaneously promote that event because now anyone who is following you will see you are attending and it may spike interest for them to attend. If we continue with this example of attending an event, you can also take photos and video using your smart phone’s camera. Smart phones make it possible to immediately post this content to anything, such as E-mail, text-messaging, Facebook, Twitter, Flickr– you name it! You can then add a description of the picture or video you posted. This will allow you to feature live content from anywhere you are, which makes the amount of promotional possibilities skyrocket.
We all know that a big reason for people gathering at business events is to network. Social media takes networking one step further by allowing you to interact with new contacts on a casual day-to-day basis after meeting them. This is made possible by sites like LinkedIn, Twitter and Facebook. Don’t exchange business cards that may get lost, discarded or added to a mile-long Excel spreadsheet of contacts. Instead, digitally connect with the people you meet through social media using your phone. It is a fresh, interactive way of staying in touch. Being able to ask, “Are you on Facebook or LinkedIn?” and then friend them using your smart phone makes networking easy and fun. Connecting with contacts through social media will allow you to exchange information in the future, see who their contacts are, gain a better knowledge of their work experience, learn what future events they are going to and more.
Cell phones are no longer just for calling and texting. They now offer the ability for people to share their experiences with others through photos, videos, announcements, links and more. Smart phones are helping people become more connected in incredible ways, and this is just the beginning. If you have a smart phone but are still hesitant about stepping into the world of social media, jump in now. It is easy to learn and use and you would be blown away with what your smart phone is capable of doing!
Editors Note: Heidi Tolliver-Nigro posted on February 6 about SmartPhones and Phonebooks and the generational gap. John’s post is a timely reminder that we need to become users of the channel so that we can better understand how to support the channel for our customers.